Modern Screen (Jul-Dec 1945)

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BY WORD OF MOUTH ■ Greetings to the "Beauty Bunch." The order of the day for all you Modern ScREEN-ers is this: Wanted, one smile, sunnyside up! But don't smile at me. I'm too busy pecking out beauty news on my old "typewriter. The idea is to smile at yourself. In the nearest mirror. Like what you see? Do your teeth gleam with a four-star gleam? Let's hope so. For that's terrifically important. Smudged, crooked or chipped teeth send your beauty rating down, down and down. And though I shudder as I write it, there's the matter of unpleasant breath. Let's all face itr Unpleasant breath puts a girl in the dog house. The Hollywood gang knows the importance of smile insurance. Dentifrice is valued above lipstick. And this could be a fairy tale . . . but I've heard of a starlet who broke a date with Van Johnson to keep one with the dentist. She wasn't going to miss her six-monthly check-up and, once broken, it's sometimes hard to make another dental appointment. The reason for all this care ties in with that old slogan of mine . . . beauty needs a healthy basis. Unblemished skin teams best with your make-up; sparkling, well rested eyes are the ones that live up to the glamor of mascara . . . and pearly teeth are the contrast needed for your rosy lipstick. You'd like to invest in some smile insurance? Then .use Glamor girl Esther Williams of M-G-M knows the importance of° tooth brushing for beauty. The happy result of such care is a very happy smilel Begin today to follow her example. says A good mouth rinse, she, is important no end for that fresh feeling.