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1. Spotlight a tiny waist
2. Waistline up in lights
"nlft date blouse quaint lace trim sweet pearly butns. Angel white ty. Sizes 32 to 38.
PERM ALIFT
The Miracle Girdle with the Magic Inset
Here is one of the greatest girdle miracles of the century — an amazing construction that every woman has dreamed of, yet has never enjoyed until now.
"Perma-lift" has created a new — thrilling — youthful — lightweight girdle with all the advantages of boning — but With No Bones. A "Perma-lift" Girdle won't wrinkle, won't roll over, banishes the discomfort that boning, even in the lightest garment, has caused you — withstands countless washings and wear. "Perma-lift" Girdles assure 37ou undreamed-of comfort for the life of your garment. Smartly styled, youthful, lightweight "Perma-lift" Girdles, Panties, Foundations — $5 to $10 — at fine stores everywhere. The perfect companion to your "Perma-lift" Brassiere, America's Favorite Bra "The Lift that never lets you down."
At ieading stores or write:
BAR-fiODA BLOUSE CO.
1 35 West 36 Street, New York
3. From the polo-playing set
4. Buttons 'round your waist
"Perma-lift" and "Hickory" are trademarks of A. SteiD &. Company. (Reg U.S. Pat. Off . )
TRUST THE TRADEMARKS THAT HAVE STOOD THE TEST OF TIME
^OUT STAYs
MILLY and TELLY
$1.95 per pair
Plus 20% Fed. Tax
Here they are — the newest, cutest, eye-catchiest pins that ever pranced into fashion favor. Mount a pair on your lapel, bag or hat. Gold or silver plated.
MAIL ORDERS PROMPTLY FILLED
Write to Dept. MS3 FREE — Write for costume jewelry catalogue
501 FIFTH AVE., NEW YORK 17,
89