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MODERN SCREEN FASHIONS
MEET YOUR DATE
Plaid cotton dress with deep hem flounce worn by Jinx Falkenburg (Page 79)
Birmingham, Ala. — Pizitz Columbus, Ohio — F. & R. Lazarus Detroit, Mich. — Frank & Seder Memphis, Tenn. — Bry-Block St. Louis, Mo. — Sonnenfeld's
PLAY ON THE BEACH
Sanforized twill beach coat worn by Jinx
Falkenburg (Page 80)
Boston, Mass. — Jordan Marsh
Brooklyn, N. Y. — Abraham & Straus
Denver, Colo. — The May Co., Downstairs Store
Philadelphia, Pa. — Lit Brothers
St. Louis, Mo. — Stix, Baer & Fuller, Downstairs Store
Two-piece striped seersucker bathing suit worn by Jinx Falkenburg (Page 80)
Brooklyn, N. Y. — Abraham & Straus New York, N. Y. — Saks-34th
Two-piece "Lollipop" plaid cotton bathing suit worn by Jinx Falkenburg (Page 81)
Boston, Mass. — Chandler & Co. New York, N. Y. — Franklin Simon Washington, D. C— The Hecht Co.
Two-piece satin lastex and jersey bathing suit worn by Jinx Falkenburg (Page 81)
Dubuque, Iowa— Roshek Brothers Fresno, Calif. — Fresno Dry Goods Co. Los Angeles, Calif. — Smart Togs Shop Portsmouth, O. — Bragdon's Dept. Store
GO TO TOWN
Plaid cotton button-down front dress worn by Arleen Whelan (Page 82)
Boston, Mass. — Jordan Marsh Cleveland, Ohio— The Higbee Co. Milwaukee, Wis. — Schuster's New York, N. Y.— Stern's Pittsburgh, Pa. — Gimbels
THE LIFT THAT IfEVER LETS VOU DOUJIt
There's magic in your "Perma-lift"* Bra — the magic of
comfortable uplift. In a "Perma-lift" Bra, the specially constructed cushion insets at the base of the bra cups gently support your bust from below — never lose that support thru ever so many washings and wearings. Your favorite corsetiere has a "Perma-lift" Bra for you — smartly styled in lovely new fabrics — most styles 1.75 to 3.50. • For a real comfort thrill, you'll also enjoy a new" Perma-lift" Girdle. No Bones About It — Stays Up Without Stays.
*" Perma-lift" and "Hickory" are trademarks of A. STEIN & COMPANY (Reg. U.S. Pat. Off.)