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dressing
for
junior
■ If you're a junior mother-to-be, all agog at junior's expected arrival — you're fashion's pet. When a designer bends over her drawing board to whip up a young maternity dress — she has a gleam in her eye like a doting aunt. And she remembers that you still take a junior size — and want a junior style — even if your waist isn't getting any slimmer.
The big thing about junior maternity clothes is that they've got zing — snap — pep. They're styled just like your usual clothes — with plenty of fashion and plenty of appeal. The only difference is that naturally they have room
A junior-sized
Infadorable maternity dress
in black with blue,
brown with aqua, or taupe with
gold. Crepe. Sizes 11-17.
By Doris Dodson $14.95
Stores on page 88.
for expansion — and they usually make a point of calling attention to your happy face. But the expansion feature is so cagily concealed that more than once an unsuspecting gal has actually tried to buy a maternity dress without even being eligible. They're that cute.
So if you're counting the days until the big adventure — you can spend the day with the girls — and have dates with your husband — looking your usual pretty self. Right up until you take off for the hospital. The softshouldered, bow-brightened Infadorable above is a perfect example of what we mean — a maternity dress to make you look like somebody— instead of just somebody's mother-to-be.
— Connie Bartel
HO IB OP IE Si I IB! ID) IUI IT IT
Stays up without stays I
Enjoy the comfort of this slimming "Perma-lift"* Pantie Girdle. All elastic leg sections comfortably control hips and thighs. Best of all, this wonderful pantie won't ride up. Deftly styled — the magic inset prevents rolling over, wrinkling, entirely eUminates the annoying discomfort of bones. Yes, it STAYS UP WITHOUT STAYS. "Perma-lift" Panties, Girdles, and Foundations — at your favorite corset department — most styles $5 95 to $12.50.
*"Perma'lift" and "Hickory" are trademarks of A. Stein & Company. (Keg. U. S. Pat. Off.)
Write for Free Booklet on corset and brassiere fitting comfort. Address Ruth Stone — "Perma-lift" Stylist, 1143 W. Congress Street, Chicago 7, III.— Dept. 44
ORDER BY MAIL
IMMEDIATE DELIVERY
DAINTY LACE YOKE BLOUSE
A most flattering, feminine style. Gracefully designed for lasting beauty and long wear. A classic design that features a fullblown, % length push-up sleeve. Made of rich textured Rayon Crepe with a soft, silky finish. Waistline is tapered for stay-in smoothness. Very washable.
WHITE ONLY 3)/l99
Sizes 32 to 38 T!
Sizes 40 to 46 $5.99
— — Send check or money order to "~ — "~
INA MAE of Hollywood
5884 W. Olympic Blvd., Dept. No. 3F Hollywood 36, California Please specify size. Add 15c for handling and mailing. C.O.D. orders accepted. GUARANTEE: Every Ina Mae blouse is guaranteed to satisfy or your money back. No refund if worn.
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Trimfii EMPIRE STATE BLDG., NEWYORK T, N.