Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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IS HOLLYWOOD COMING TO LIFE? ♦ ♦ ♦ Respectability is all very nice but— it's liable to be a little dull. At least, that's what Hollywood discovered. Indications are that the old town is going back to something of its former vividness The world is sick and tired of reading about movie stars who are "even as you and I." What the world wants is more color, more vivacity. And Hollywood is going to give it to us. At least, everything points that way. caused her name to be connected or appear to be connected with anything that smacked or appeared to smack of the unsavory . . ." that said star was to have his or her head promptly cut off. Or words to that effect. Hollywood's previous work-a-day rules of behavior became as obsolete as yesterday's roses and the colony was forced to leave forgotten those things which they had always done. Location chaperons arrived. No longer were the blond and tinted darlings to be allowed to go tripping off with a studio company for three or four weeks . . . alone. Leading men were no longer trusted to be more than leading men. There must be a kindly, gray-haired old lady along to guard the ingenue. Sparing no expense facing all wise-cracks. The august eye of the Front Office was turned on the personal conduct as well as the professional performances. And after a few hard years, it looked as though Mr. Hays 75