Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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Norma Talmadge, Bebe Daniels, Norma Shearer, and Marie Dressier play an important part in Hollywood society THE INSIDE STORY OF HOLLYWOOD'S 400 # , , What is the status of the stars in Hollywood society? Here, for the first time, is a really clear view of the film city's social lights and structure— in their exact importance By NINA WILCOX PUTNAM H OLLYWOOD has gone snobbish. Once the little village nestling at the foot of the hills outside Los Angeles was a village in very truth : a spot where everyone knew everyone else and cliques were non-existent. Now it has a Four Hundred as distinct as that of Palm Beach and far more clearly defined than that of New York. Ten years ago there was only one group in Hollywood which made any pretense of living and behaving in accordance with the accepted standards of that elusive thing, Society with a capital S. This tiny nucleus consisted of Mary Pickford and her husband, the forceful, immaculately groomed Douglas Fairbanks; Charlie Chaplin, and Mr. and Mrs. Rupert Hughes. They dined each other in rotation at each other's houses, and in rotation, entertained any visiting celebrities worthy of the name. They lived in quiet luxury and they knew the technique of social contacts ; while practically all the rest of Hollywood acted as if a ticket to the great motion picture center gave them Who are the members of Hollywood's genuine 400? Who are it's social leaders? And the accepted guests? What Is Norma Talmadge's status in Hollywood society? And Bebe Daniels'? And Norma Shearer's? All these questions— and many others, too— are answered in this revealing article by a famous author ■ I the same license to cut up which would be implied by a ticket to Gay Paree! Some few others, like Bebe Daniels, Ernest Torrence, Laura La Plante and Conrad Nagel, were too busy carving out the sound foundation for a career to play at all. But the vast majority of picture people were content to spend their free time at Vernon, a famous pleasure resort on the outskirts of town ; to eat in noisy cafeterias, to call each other by first names on an hour's acquaintance, and to behave in general very much like naughty high school students on a holiday. NOW everything is changed. The cafeteria has vanished, its place being taken by the deluxe Brown Derby on Vine Street, where, in a vast domed room, quiet groups of important people gather after working hours for coffee and a final conference ; or the exclusive Embassy Club on Hollywood Boulevard, where no one but members are admitted during luncheon, and where the stars and important executives can eat in peace and quiet the (Continued on page 108) 27