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Modern Screen
YOU'RE probably like that, too! Just have to have good-looking lingerie.
But the next time you don it— and cast a proud glance into the mirrorgive your smile, your gums, your teeth— the once-over!
Is anybody ever going to say about you: "H'm. Pretty girl. When she keeps her mouth shut."
It's like this: you aren't attractive unless your teeth are brilliant and white. And good-looking teeth are
IPANA
absolutely dependent on the health and firmness of your gums.
Your gums aren't firm and healthy. The soft foods of the present day and age don't stimulate your gumsgive them enough work to do. And instead of staying firm and healthy, your gums gradually become flabby and weak-walled. They tend to bleed. You have "pink tooth brush".
And "pink tooth brush" is more serious than it sounds. It can dull the teeth— make them look "foggy." And it often leads to gum troubles as
serious as gingivitis and Vincent's disease and even the dread but far rarer pyorrhea. It may even endanger the soundness of your teeth.
Clean your teeth with Ipana Tooth Paste. It keeps them brilliantly white and thoroughly clean. Then— each time — rub a little extra Ipana right into those weak, tender gums of yours. The ziratol in Ipana, with the massage, firms the gums, and keeps them firm. "Pink tooth brush" disappears —and you need never be afraid to smile !
BRISTOL-MYERS CO., Dept. K-72 73 West Street, New York, N. Y. <Z> "V*} O=o O vHHP? Wm Kindly send me a trial tube of IPANA TOOTH
CP I r O X^^^ \ Wtm PASTE. Enclosed is a two-cent stamp to cover partly
•-""t r T"3B* ^ \mz^miM ' 5 • the cost of packing and mailing.
^~Z~Z 3^Z#SL*r " Street
City State
COPR, 1932. BRISTOL-MYERS CO.
A Good Tooth Paste, Like a Good Dentist, Is Never a Luxury
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