Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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Modern Screen BABY? READ WHAT 50 BABIES Of course, you want your baby to be a rosy, healthy baby . . . taking his food contentedly . . . putting on his ounces regularly. Yet you're hoping even more, perhaps, that he's building now for future health. Building hard bones, good teeth, strong muscles, sound nerves — to make him fit and fine in the years to come. When mother's milk fails, can any other food build such a baby ? . . . Read of a recent scientific test. World-famous clinic makes feeding test Recently, two infant-feeding specialists made a test with 50 average infants. Into these babies' bottles — month after month— went a food known for 75 years as a remarkable baby food. Millions of healthy citizens are living testimonials of its benefits. Yet never before had such a thorough, modern test of this food been made. This food was . . . Eagle Brand Milk. TAUGHT TWO SCIENTISTS Throughout the test, it was the only milk these babies received. The usual supplementary foods* were used. Every modern means was employed to judge these babies' progress. X-ray pictures of bones were taken. Tooth formation was watched. Blood tests were made. Weights and heights were charted. And at last came the report. By every known test, these babies showed themselves splendidly nourished. This simple diet — Eagle Brand, with the usual supplementary foods* — had proved itself equal to the building of a 100% baby. If you cannot nurse your baby, try Eagle Brand. Next to mother's milk, it is the easiest form of milk in the world to digest. Send for new booklet, "Baby's Welfare," containing feeding schedules and general instructions on baby care. And we'll be glad to furnish your physician with the report of above test. 'The usual supplementary foods (used with any milk diet) are orange or tomato juice, and cod-liver oil or other source of the anti-rachitic vitamin D. * Well-shaped head; sound teeth in well-formed jaw. * Strong back. * Firm flesh. * Straight legs. . . . Points scientists look for in judging a baby. FREE! BABY BOOKLET The Borden Company Dept. D-7, Borden Building 350 Madison Avenue New York, N. Y. Please send me new edition of "Baby's Welfare." Name_ Address^ City. Stale-. (Please print name and address plainly) 5