Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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doing it!" 7 out of 10 smokers inhale knowingly— the other 3 inhale unknowingly DO you inhale? 7 out of 10 smokers know they inhale. The other 3 inhale without realizing it. Every smoker inhales — for every smoker breathes in some part of the smoke he or she draws out of a cigarette. Do you inhale? Of course you do! Lucky Strike has dared to raise this vital question . . . because certain impurities concealed in even the finest, mildest tobacco leaves are removed by Luckies' famouspurifyingprocess. Luckies created that process. Only Luckies have it! Do you inhale? More than 20,000 physicians, after Luckies had been furnished them for tests, basing their opinions on their smoking experience, stated that Luckies are less irritating to the throat than other cigarettes. "It's toasted" Your Protection against irritation — against cough