Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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DC YOU IN ♦ ♦♦wonder why cigarette advertising generally avoids this question? ONE of the mysteries in cigarette advertising has been the apparent fear of the word "inhale." It seems rather foolish— for everybody inhales —whether they realize it or not . . . every smoker breathes in some part of the smoke he or she draws out of a cigarette. Think, then, how important it is to be certain that your cigarette smoke is pure and clean — to be sure th at you don't inhale certain impurities. Do you inhale? Lucky Strike 0. K. AMERICA TUNE IN ON LUCKY STRIKE— 60 modern minutes with the world's finest dance orchestras, and famous Lucky Strike features, every Tuesday, Thursday and Saturday evening over N. B. C. networks. has dared to raise this vital question ... because when you smoke Luckies your delicate membranes get the protection no other cigarette affords. All other methods have been made old-fashioned by Luckies' famous purifying process. Luckies created that process. Only Luckies have it! Do you inhale? Of course you do! So truly this message is for you. ! "It's toasted" Your Protection against irritatlon-aitalnst cough