Modern Screen (Dec 1947 - Nov 1948)

no Bonis ABOUT IT Stays up without stays There's a "Perma»lift"* Pantie designed just for you — the comfortable pantie preferred by millions of smartly styled women. The exclusive magic inset designed in the front panel is your guarantee that your "Perma»lift" Pantie won't roll over, won't wrinkle, won't bind, yet it stays up without stays. Be expertly fitted at jour favorite corset department. Buy and try a "Perma* lift" Pantie today— $5.00 to $12.50. Enjoy a "Perma»lift" Bra — America's favorite bra with "The Lift that never lets you down." *" Perma.lift" and "Hickory" are trademarks of A. Stein & Company <Reo. U S. Pat. Off.) the fans MODERN SCREEN FAN CLUB ASSOCIATION Ideas, Inc. Our request for club ideas has brought a slew of swell responses and we're going to pass them right along to you : Barbara Wright of L.A. has the simplest and easiest plan in the world for adding small change to your treasury. She says go out into the pantry or kitchen and collect those deposit bottles! The folks'll be happy to have them cleared away — and you can add those nickels to the club's worthwhile activity or snap fund. You'll be surprised how those five-cent pieces add up! . . . Urban "Red" Jones (Jimmy Lloyd Club) calls on all club prexies to put out a fan club "Who's Who" (like our own "Who's Who In Hollywood") with one page devoted to each club honorary. Each club supplies copy, snap and its share of expense . . . Phyllis Pritchard writes that when her honorary, Joan Caulfield, mails out a requested photo to a fan, there's a sticker pasted on the back that says, "Join the Joan Caulfield Fan Club" and gives the name and address of the prexy. It's tripled membership in less than a year! . . . Lee Garber's Mel Torme Club has a special way of attracting attention of movie-mag editors when clubbers request stories about Mel. Club artist Joan Cavaretta makes miniature facsimile editions " of each magazine solicited, with the name of the magazine, Mel's picture, the mag's trade mark, price, etc., on the cover. It's very appealing and bound to get attention. For disk jockeys, Joan has made a tiny paper record in a petite jacket of its own. They're cute souvenirs. (It takes a little imagination and lots of lovin' care to dream up these ideas.) . . . Dale Dunham of Concord, Calif., suggests a White Elephant Sale. Everybody brings something they have no use for, but which may be very useful' to someone else. You can put nominal prices on the items or sell them at auction. All money is added to club treasury. For a more ambitious club, Dale suggests a puppet show or a carnival. By permission of the authorities, use a vacant lot and set up your tents or stalls — a candy and soft drink stand, of course, and a fortune teller! If you can, a "house of horrors" and a vaudeville tent . . . Here's a wonderful game for club meetings, from Doris Burton of Richmond, Va.: either an individual or team of clubbers acts out a scene in pantomime, using props which happen to be in the room. The others try to guess the movie the scene is taken from — and the stars . . . Finally, Loretta Verbin of Jack Carson's club has a painless way of reminding clubbers to renew membership. Instead of notifying them coldly "to pay up, or get out," Loretta has mimeographed a cute cartoon that says pleasantly, "For another funpacked year, rejoin. . . ." Thanks to you clubbers who submitted your pet ideas. Winners above each receive a year's subscription to MODERN SCREEN! Trouble Clinic: For years, studios who've objected to fan clubs have been yelling "Racket!" So here's a solution from a famous MSFCA club prexy: "If the studios were smart they would whip up fan club organizations right in the studio with some authority on them who would not be afraid to bounce harmful fans out on their ear. Then they could work in conjunction with the fan magazines and this way there could not be quite as much racketeering and trouble." What do you think? Are fan clubs SHIRLEY FROHLICH director GLORIA LAMPERT associate rackets? What's your solution? Louise Warnes, prexy of Jim Brown's Buddies, says, "How about more plugs for new clubs with new stars as honoraries?" Okay, Louise, here's a batch of new favorites for whom we've got promising young clubs. For info on how to join them, drop us a card: Elizabeth Taylor, Gary Stevens, Ron Randall, Jane Powell, Art Mooney, Daryl Hickman, Nina Foch, Graham Covert, Vanessa Brown, Kirk Douglas, Gene Nelson, David Street, Rand Brooks, Martha Vickers, and Richard Widmark. New Prizes! We're putting new glamor in our Trophy Contest prizes! Starting this month, we'll give away Helena Rubinstein's Lipstick Four-Casts to the winners of the "This Is My Best" Contest (best stories and/or poems printed in your club journals). The Rubinstein Four-Cast is a handsome plastic case containing the four most becoming shades of lipstick for your type, so before we mail out your prize (if you're a winner!) we'll quiz you on your hair-coloring. Then, you'll have the four lipsticks you need to wear with your most flattering costume colors! It's the New Look in lipsticks, and it's as chi-chi as the name Helena. Rubinstein implies! Of course, we've still got our old favorites, too, and from your letters, we know you love 'em! For the club artist, there's TANGEE's beautiful Trip-Kit, the smartest thing for travel, and just loaded with those superfine Tangee products — astringent, powder base, rouge, etc., also comb and mirror, to keep you looking like a movie star even on the bumpiest bus. And for you expert editors, we've got those wonderful EBERHARD FABER Harmatone Pen and Pencil Sets. Handsome, smooth, they write like a dream! Finally, for the camera bugs, there are free subscriptions to DELL magazines, and DELL Pocket Books! (Suitable prizes substituted for male winners, as always!) 8TH SEMI-ANNUAL TROPHY CUP CONTEST (2nd Lap) Best Journals: 500 points. League 1. Nelson Eddy Golden Notes (Nicholin). League 2. (tied) fieagan Record. Jive (Bob Crosby). Shirley's (Temple) Scoops. Golden Comet (Jeanette MacDonald). Musical Notes. League 3. (tied) Burt Lancaster journal. Data on Dick (Conte). (loe) Cotter. ChronicJe. (Helen) Geialdites. Kamera on Kirk (Douglas). Best Editing: 250 points. League 1. Janie Hamilton, Bill Boyd R. H. News. League 2. Betty Petrie, Club Friendship journal. League 3. Audrey Cushing, Atomic (Bob) Atchei. Best covers: 250 points. League 1. Nelson Eddy Music Club journal (Mottola). League 2. Alan Ladd (Bellino) journal. League 3. (tied) Keese-Roberts journal. Swing and Sway Times (Sammy Kaye). Best Art Work: 150 points. Eugenia Holland, Desi Arnez (Stilts) journal. This Is My Best: 100 points. Ruth Kellman, Editorial, Ralph Lewis journal. Georgia Eustice, "Typically Hollywood," Ralph Lewis journal. Dee Fling, "A Tribute," fleagan Record. Rosemarie Chaney, "Hold Fast Your Dreams," Cotton Chronicle. Anita Dobres, "Young America At The Movies," Alan Ladd journal (Pearl). Guen Griffith, "Graduation," Hi-Lites (Club Friendship journal). Membership Increases: 100 points. League 1. Bill Boyd Club. League 2. Dennis Morgan Club. League 3. Bobby Breen Club. Most Worthwhile Activities: 250 points. League 1. Nelson Eddy (Mottola) Club (donated $35 to Cancer Fund in honor of Nelson's birthday). League 2. Jeanette MacDonald (Riley) (gave $30 to Children's Village for Jeanette's birthday). League 3 (tied) Herb Fields Club (donated $15 to Jewish Relief Fund). Sinatra Club (Alfino) (collected baby clothing for French War Orphans). Candid Camera Contest: (First prize 100 points, others 50.) Marlyn Sclater, Roddy McDowall Club. Geraldine Schultz, Gene Autry Club. Ron de Armond, Charles Korvin Club. Virginia Pink, Bobby Beers Club. Kathy Campbell. Darryl Hickman Club. Dory Gehrke Nelson Eddy (Mottola) Club. Best Correspondents: 50 points. League 1. Nancy Bryan, Bill Boyd Club. League 2. Rita and Jo Mottola, Rise Stevens Club. League 3. Shirley Warren, Garry Stevens Club.