Modern Screen (Dec 1948 - Oct 1949)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

M-Out reeling / Yes, a gay gathering is sad if you're not in on it! So be sure you belong— and never trust your charm to anything but dependable Mum! For Mum's unique modern formula guards your daintiness— contains no water to dry out or decrease its efficiency. Be a safety-first girl— get Mum today! MUM safer for charm . . . Mum checks perspiration odor for the whole day or evening. Protects against risk of future odor after your bath washes away past perspiration. MUM safer for skin . . . Smooth, creamy Mum contains no harsh or irritating ingredients. Doesn't dry out in the jar to form scratchy crystals. Mum is harmless to skin. MUM safer for clothes . . . No damaging ingredients in Mum to rot or discolor fine fabrics. Always quick and pleasant to use. Economical, too— no shrinkage, no waste. For sanitary napkins — Mum is gentle, safe, sure — dependable for this important use, too. Product of Bristol-Myers