Modern Screen (Dec 1948 - Oct 1949)

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Tonight!.. Show him how much lovelier your hair can look... after a ^UsfhC'QlCmC $kcwipOO NOT A SOAP! NOT A LIQUID! BUT KAY DAUMIT'S .RICH LATHERING CREAM SHAMPOO WITH LANOLIN for Soft, Shimmering Glamorous Hair 4-oz. jar $1; 10-oz. economy size $2. Smaller jars and tubes 49)i and 25^. No other shampoo gives yon the same magical secretblend lather plus kindly LANOLIN . . . for true hair beauty. Tonight he can SEE new sheen in your hair, FEEL its caressable softness, THRILL to its glorious natural beauty. Yes, tonight ... if you use LustreCreme Shampoo today! It's Kay Daumit's exclusive blend of secret ingredients plus gentle lanolin. This glamorizjng shampoo lathers in hardest water. Leaves hair fragrantly clean, shining, free of loose dandruff and so soft, so manageable! Famous hairdressers use and recommend it for shimmering beauty in all "hair-dos" and permanenls. Beauty-wise women made it America's favorite cream shampoo. Try Lustre-Creme ! The man in your life — and you — will love the loveliness results in your hair.