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THE IMPORTANCE OF A SENSIBLE BEAUTY ROUTINE IN WINTER
Too often beauty care is regarded as mere frivolity. But a smart woman knows that the right kind of beauty care contributes to her health, happiness, and general well-being.
This is especially true when we consider the care of the skin, for it does important health and beauty work. Eliminates waste material . . . regulates body temperature . . . and the tiny oil glands keep your skin lubricated so it can function effectively.
In winter, due to modern living conditions, most of us are apt to abuse the skin. We live in artificially heated rooms where the air is overly dry. We step outdoors and face biting winds and an extreme temperature change.
Now, a sensible beauty routine can help the skin overcome these winter handicaps. The basis of such a program is daily soap-and-water care — a daily bath, as well as night and morning complexion care. Every single day your skin should have dust and waste materials removed from its entire surface so that the pores and the oil glands can continue to function properly.
Don't make the mistake of thinking that your skin would be less dry if you bathed less frequently! To be sure, harsh soap would dry and roughen skin and rob it of its natural oils. But the reverse is actually true when you're sure of the purity and mildness of your beauty and bath soap.
That's why I have such confidence in recommending SweetHeart Soap to women who ask my advice. Its lather has a gentle Floating Lift action. Countless tiny bubbles actually lift off and float away dirt, waste material, and the tiny rough skin flakes that winter weather promotes.
In fact, SweetHeart Care is so exquisitely gentle that it helps prevent chapping and reveals your skin's alluring natural smoothness. Moreover, after your SweetHeart bath the surface of your skin is so thoroughly, beautifully clean that pores and oil glands are free to do their important beauty work. You look lovelier! And you feel more comfortable all winter!
Barbara Brown
says PHYLLIS BERGQUIST, Alluring Cover Girl
9 out of 10 Cover Girls Use SweetHeart Soap
• We asked all the lovely girls on the covers of America's leading magazines this year, "What beauty soap do you use?" And 9 out of 10 replied, "SweetHeart Soap."
"I Marvel at SweetHeart Care!"
—says Phyllis Bergquist, adorable cover girl, "because it helps prevent chapping. Chapped skin would be fatal to my modeling career. That's why I couldn't afford to use any
thing but gentle SweetHeart Care. All winter it keeps my skin soft and smooth as bridal satin — looking radiantly young— so sparkling fresh!"
• Enjoy a happier winter without rough chapped skin to mar your loveliness! Like 9 out of 10 cover girls, make pure, mild SweetHeart your beauty soap.
You'll quickly see the thrilling beauty benefits of gentle SweetHeart Care. For just one week after you change from improper care, your skin looks softer . . . smoother . . . younger.
• One of the cutest models of the year is little Hope Malin, 11 months old! Like grown-up cover girls she enjoys her daily bath with pure, mild SweetHeart Soap. It's so kind to her delicate rose-petal skin!
SweetHeart
He Soap that AGREES
with Your Sfrin
Today get gentle SweetHeart Soap in the new, large bath size.