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DENTAL SCIENCE EXPLAINS HOW I PAN A FIGHTS TOOTH DECAY)
DENTISTS SAY THAT IPANA CARE PROMOTES HEALTHIER GUMS!
HERE'S THE DENTIST-APPROVED PANA WAY— EASY AS 1,2:
No other dentifrice — paste or powder — has been proved more effective than Ipana in fighting tooth decay. For dental science says that tooth decay starts with acid-forming bacteria trapped in a sticky coating on your teeth. Every time, any time you use Ipana, it fights tooth decay by helping remove this bacteria-trapping coating.
In thousands of recent reports from all over the country, 8 out of 10 dentists say the Ipana way promotes healthier gums. That's just as important as fighting decay, for dentists warn that you can't have healthy teeth without healthy gums! Try this dentist-approved Ipana care— for healthier teeth and healthier gums both.
"The Ipana way is doubly effective. 1. Between regular visits to your dentist, brush all tooth surfaces with Ipana at least twice a day. (Ipana's own formula helps prevent tooth decay — leaves teeth cleaner.) 2. Then massage gums the way your dentist advises. (Ipana's unique formula also stimulates circulation—promotes healthier gums.)
GUARD AGAINST TOOTH DECAY AND GUM TROUBLES BOTH!
Dentists warn you must do both to save your teeth. You can help prevent tooth decay as you guard your gums— with doubly-effective Ipana care!*
You realize, of course, that fighting tooth decay is vitally important.
But you may not realize that fighting gum troubles is just as important! It's true— for leading dental authorities wrarn that most tooth losses are caused by gum troubles.
You can help prevent tooth decay and gum troubles BOTH — with doubly-effective Ipana care.*
No other dentifrice— paste or powderhas been proved more effective than Ipana in fighting tooth decay. And no other leading tooth paste is specially designed to stimulate gum circulation — promote healthier gums.
So get Ipana for double protection — for fighting tooth decay and gum troubles both.
HEALTHIER TEETH, HEALTHIER GUMS
IPANA for Both!
THIS BEAUTY GUARDS TEETH AND GUMS BOTH— WITH IPANA CARE I
With a smile like this, popular Jean Fritz of Long Island, N. Y., never risks halfway dental care. As a highly successful junior model, she knows that healthy teeth and healthy gums are both essential to an attrac
tive smile. So Jean (like thousands of other smart girls) fights tooth decay and gum troubles, too— the pleasant Ipana way. Give yourself this same doubly -effective dental care. Get Ipana Tooth Paste today!
P.S. For correct brushing, use the DOUBLE DUTY Tooth Brush with the twist in the handle. 1000 dentists helped design it!