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FEBRUARY, 1950
NOW.1 PROOF THAT BRUSHING TEETH RIGHT AFTER EATING WITH
COLGATE DENTAL CREAM HELPS STOP TOOTH DECAY!
Exhaustive Research by Eminent Dental Authorities Proves How Using
Colgate Dental Cream Helps Stop Tooth Decay Before It Starts!
Now, the toothpaste you use to clean your breath while you clean your teeth, offers a proved way to help stop tooth decay before it starts! 2 years' continuous research at leading universities— hundreds of case histories— makes this the most conclusive proof in all dentifrice research on tooth decay! Colgate's contains all the necessary ingredients, including an exclusive patented ingredient, for effective daily dental care. No risk of irritation! And no change in flavor, foam, or cleansing action!
No Other Dentifrice Offers Proof of These Results!
Modern research shows tooth decay is caused by mouth acids which are at their worst right after eating. Brushing teeth with Colgate's as directed helps remove acids before they harm enamel. And Colgate's penetrating foam reaches crevices between teeth where food particles often lodge. No dentifrice can stop all tooth decay, or help cavities already started. But brushing teeth with Colgate Dental Cream as directed is a safe, proved way to help stop tooth decay!
ALWAYS USE COLGATE'S TO CLEAN YOUR BREATH WHILE yOU CLEAN YOUR TEETH AND HELP STOP TOOTH DECAY!
modern screen
stories
SOMEWHERE OVER THE RAINBOW (Judy Garland) by Arthur J. Rawlson
SOMEDAY HER PRINCE MAY GO (Rita Hayworth) by George Fisher
BAREFOOT BOY WITH SHOWS ON (Montgomery Clift) by Arthur L. Charles
MY PREDICTIONS FOR 1950 (Kirk Douglas. Susan Hayward. Farley Granger, etc.)
by Hedda Hopper
MY NEW GUY . P ,„.„.
by Esther Williams
THE HOUSE THEY LOVE IN (Bill Holden-Brenda Marshall) by Duane Valentry
MY PRAYER WAS ANSWERED by Van Johnson
HALLELUJAH! WE IS BUMS (Ruth Roman. Bob Stack. Lon McCallister. etc.)
by Reba and Bonnie Churchill
THIS LOVE OF OURS (Betty Garrett-Larry Parks) by Larry Parks
I DON'T RUN BETTY'S LIFE (Betty Grable) by Lillian Grable
MY KIND OF MAN (John Derek) fay Pati Behrs
HOLLYWOOD'S 10 BEST CITIZENS
HOME IS WHERE YOU HIDE IT (Rory Calhoun-Lita Baron) by Tom Carlile DIVORCE-THE SHAME OF HOLLYWOOD by Cynthia Miller
16
24 28
30 32 34 37
38 41 42 44 46 48 52
features
THE INSIDE STORY
4
LOUELLA PARSONS' GOOD NEWS
■ v — b
EDITORIAL: This Is Your Year (Wanda Hendrix-Audie Murphy) 27
MODERN SCREEN'S HOLLYWOOD PICTORIAL 54
departments
MOVIE REVIEWS NEW FACES YOUR LETTERS FASHION
by Christopher Kane 18
25
: 61
62
MUSIC: Sweet and Hot... by Leonard Feather 76
ON THE COVER: Color Portrait of Esther Williams and Benjamin by Eric Carpenter of M-G-M Other picture credits, page 10
WILLIAM B. DURBIN L. HORNER, managing editor WILLIAM JEFFERS, story editor IUDITH G. FIELD, associate editor FERNANDO TEXIDOR, art director BILL WEINBERGER, art editor CONSTANCE B ARTEL, fashion editor CHRISTOPHER KANE, movie reviewer
HARTLEY, editor
CARL SCHROEDER, western manage. BEVERLY OTT, western editor BOB BEERMAN, staff photographer BERT PARRY, staff photographer GLORIA LAMPERT, assistant editor IRENE TURNER, research editor CAROL CARTER, beauty editor
POSTMASTER: Please send notice on Form 3578 and copies returned under Label Form 3579 to 261 Fifth Avenue, New York 16, New York
Vol 40, No. 3, February, 1950. Copyright, 1950, the Dell Publishing Co., Inc., 261 Fifth Ave., New York Published monthly. Printed in U. S. A. Published simultaneously in the Dominion of Canada. International copyright secured under the provisions of the Revised Convention for the Protection of Literary and Artistic Works. Office of publication at Washington and South Aves., Dunellen, N. J. Chicago Advertising office 360 N. Michigan Ave., Chicago 1, Illinois. George T. Delacorte, Jr., President; Helen Meyer Vice-PresidentiAlbert P. Delacorte, Vice-President. Single copy price, 1 5c in U. S. and Canada. Subscriptions in U. S. A and Canada $1.80 a year, $3.50 two years, $5.00 three years; elsewhere $2.80 a year. Entered as second class matter Sept. 18, 1930, at the post office Dunellen, N. J., under Act of March 3, 1879. The publishers accept no responsibility for the return of unsolicited material. Names of characters used in semi-fictional matter are fictitious — if the name of any living person is used it is purely a coincidence. Trademark No. 301778.
COLGATE!
RIBBON DENTAL CREAM,}
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