Modern Screen (Dec 1949 - Nov 1950)

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BRINGING UP JOAN For the first time, Joan Evans' mother reveals the problems facing a young girl who overnight became a star. ■ My 14-year-old daughter had a cold. Like every good mother I would keep her in bed for a day. I would telephone her school and report this fact to her teacher, who would give me Joan's home work for the next day. That is, that's what I would have done in the pre-Goldwyn era. Now, instead, I called the studio, where every department was notified. The next day there was a headline over a syndicated column, "joan evans bedded with virus x." Is the flu bug that would entail merely a call to her school more important than the flu bug that caused the Goldwyn Studios to shut down for a day at a cost of $16,000 and caused a news-wise columnist to give it the lead in her column? No, it's the same old flu bug. And that's what I explained to Joan. "Look," I said. "The only reason the columnist used your flu bug in a headline is because Mr. Goldwyn's publicity man has to get the words Roseanna McCoy in the newspapers. The only reason this flu bug is news is because Mr. Goldwyn has given Joan Evans importance by entrusting her with a big part in a big picture. (Continued on page 84) 1 Joan Evans looks over her filling scrapbook with her proud parents, (Catherine Albert and Dale Eunson. Both Mom and Pop, who are writers, recognized her dramatic ability early. Joan delights in reading the voluminous fan mail which has poured in to her since the release of Roseanna McCoy. Though only 15, she's mature and poised beyond her years.