Modern Screen (Dec 1949 - Nov 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Hair styles in this picture by Dc d hair stylist Which Twin has the Toni ? Toni looks as lovely as a $20* permanent —feels as soft as naturally curly hair Now— any day and any time— fo only one dollar you can get wave that's caressably soft— like naturally curly hair . . . and guaranteed to look just as lovely, last just as long as a beauty shop permanent costing $20. ^Including shampoo and set.) What's Toni's Secret? It's the lotion. Toni waving lotion is an exclusive creme formula developed through years of research. This gentle-action formula was especially created to give you a wave that's free of harsh frizziness— a wave that feels and behaves like naturallv curly hair. But remember, only Toni Home Permanent gives you this superb waving lotion. "I'm not a twin, but since I tried Toni, no other permanent will do for me" says Mrs. Myron Albertson of Los Angeles. " Toni works wonders for my baby-fine hair. Never frizzes it . . . always gives me a soft, natural-looking wave." r Wonderful results — again and again! What better proof of Toni quality! Only Toni has given over 67 million lovely, long-lasting permanents. Some women have used Toni ten times or more and say their waves are always soft, natural-looking, easy to manage. Letters of praise come from women with every type of hair even gray, bleached and baby-fine. So whether you are buying your first Toni Home Permanent or your tenth, you can be sure of getting a wave that looks as lovely as a $20 permanent— feels as soft as naturally curly hair. Today, ask for Toni Home Permanent. Jean, the twin on the left, has the Toni. P. S. For a lovelier you, get Toni Creme Shampoo and Toni Creme Rinse, too. N£W/TOH\ MID6ET &P//Y CURLERS For perfect neckline curls far easier — far faster! Wonderful for new, short hair sfyles. Wind wispy ends closer fo the head for longer-lasting curls. SPECIAL ! Toni Refill Kit with 6 Midget SPIN Curlers and Toni Creme Shampoo. $1.50 value . . . ONLY $1.33