Modern Screen (Jan-Nov 1952)

Record Details:

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Look for the Magic Inset and enjoy the difference! Everything in a "Perma-lift"* Pantie is perfect— even yon. You're slim and sleek, and the patented leg design means your "Perma-lift" Pantie will stay put, just can't ride up. But ah— the wonder of the Magic Inset. Not a bone or stay to poke or pinch, just the soft smooth comfort that you can't find in any other pantie. You, too, can enjoy the difference. 1. The Magic Inset eliminates uncomfortable poking, pinching bones. 2. The Magic Inset guarantees that your "Perma-Iift" Pantie won't roll over, wrinkle or bind, 3. The Magic Inset never loses its "stayup" smartness no matter how often you wash it or wear it — outlasts the life of the garment. Have your favorite corsetiere fit you in a "Perma-lift" Pantie today and enjoy the difference. Modestly priced from S5 to SlO. Illustrated — ?Jo. 3S15 — Patented Pantie — SS.95 ^ Left — An actual photo of an ordinary pantie with uncomfortable bones. Right — Change to a "Perma-lift'' Pantie with the Magic Inset, and enjoy the difference in lasting beauty and comfort. *" Perma-lift"— A trademark of A . S«i"n & Company— Chicago— .Sac Yrjrk—Lx.! AnetUt (See. O.S.Pat.Off.)