Modern Screen (Dec 1953 - Nov 1954)

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Pure, Mild II Oil) SOW Mlm'lwl flume For Complexion Care Every practicing doctor in America was recently mailed this question by a leading medical journal : "What soap is your first choice for skin care?" In the answers doctors, including skin doctors and baby doctors, voted : first choice . . . ivory soap. Yes, Ivory first again! Why don't you try Ivory? You can have That Ivory Look — a week from today ! Day by day, your mirror will show your skin looking prettier! All you do is change to regular care and pure, mild Ivory. And in 7 days, you'll have a complexion that is dramatically softer, smoother, youngerlooking! You'll have That Ivory Look! 09itb% pure...it floats Mild enough for a babys skin! The milder the beauty soap, the better the condition of your skin — the prettier your complexion. And Ivory is mild enough for a baby's skin . . . doctors' first choice for her complexion and yours.