Modern Screen (Dec 1954 - Dec 1955)

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■ ■ These are Beth Anderson's hands. She soaked them in detergents. Only the right hand was given Jergens Lotion care — and look at the difference. This photograph is unretouched. Proved: There's a sure way to stop Detergent Hands "Jergens Lotion proves more effective than any other lotion tested for stopping ^detergent damage'," states a national research laboratory.* Recently, 447 women volunteered for a grueling experiment. They wanted to find a way to combat "detergent hands." Under supervision, they soaked both hands three times a day, in detergents. After every soaking, Jergens Lotion was smoothed on their right hands. Their left hands were untreated. The results astounded everybody. In Jergens Lotion 3 or 4 days, left hands were roughened and reddened. The hands given Jergens Lotion care were soft and white. Many other lotions were tested the same way. Not one proved as effective as Jergens Lotion for stopping detergent damage. The famous Jergens Lotion formula has been steadily perfected for 50 years. It positively stops detergent damage, and ends roughness and chapping from other causes. It keeps your hands soft and lovely and is never sticky or greasy. Today you'll find Jergens a heavier, creamier lotion, with a delightful new fragrance. Still only 10^ to $1.00, plus tax. positively stops "Detergent Hands" of this report, write to The J Andrew Jergens Co., Cinn., O.