Modern Screen (Dec 1954 - Dec 1955)

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FIGH1S DECAY the Destroys hidden decay and bad-breath bacteria Wonder ingredient WD 9 , m in new-formula Ipana Tooth Paste is so effective that it destroys most mouth bacteria with every single brushing. Your family's teeth get the decay-fighting protection they need. Beats all other leading brands in taste tests New-formula Ipana is the best-tasting way to fight tooth decay . . . stop bad breath all day. That was proved after 3888 "hidden-name" taste tests. So taste Ipana yourself today . . . enjoy it . . . trust your family's precious teeth to it. At all drug counters now in the familiar yellow and red-striped carton. New-Formula IRANA WITH BACTERIA-DESTROYER WD-9 Ipana A/C T ooth Paste (Ammoniated Chlorophyll) also contains bacteria-destroyer WD-9 (Sodium Lauryl Sulfate). Send for generous sample tube. Mail coupon today for trial tube (enough for about 25 brushings) . Bristol-Myers Co., Dept. D-25, Hillside, New Jersey. Please send trial tube of new-formula Ipana. Enclosed is 3j! stamp to cover part cost of handling. Name Street City -Zone State_ (Offer good only in continental U.S.A. Expires May 1, 1955.)