Modern Screen (Dec 1954 - Dec 1955)

Record Details:

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This is an actual photograph of a woman's hands after taking the detergent test. The right hand was given Jergens Lotion care — the left wasn't. Even scientists were amazed at the difference. This photograph is unretouched. Proof: You can stop'Detergent Hands" A national research laboratory* proves Jergens Lotion more effective than any other lotion tested for stopping detergent damage. Do you wish your hardworking hands were as pretty as your neighbor's? They can be. Read this story of a dramatic experiment.' Recently, 447 women volunteers soaked both hands -in detergents three times a day. After each soaking, Jergens Lotion was applied to the right hand. The left hand was untreated. In 3 or 4 days these women saw an amazing change! Untreated hands were Jergens Lotion roughened and reddened. Hands treated with Jergens remained soft, smooth, without a trace of detergent damage! No other lotion tested proved as effective as Jergens. The women were delighted with this significant discovery. Jergens Lotion has been steadily improved for 50 years. Use it daily and your hands will be pretty despite wind, weather and housework. Never sticky or greasy, Jergens takes just seconds to apply! Get a bottle today, and notice how much richer and creamier the Jergens formula is now. It has a lovely new fragrance, too, yet still costs only 10^ to $1.00, plus tax. positively stops "Detergent Hands' "Notice to doctors and dermatologists. For a summary of this report, write to The Andrew Jergens Co.,Cinn.,0.