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NO TANTRUMS NO "DAHLINGS" NO CLEAVAGE
Can Grace teach § Hollywood
some manners
BY MARVA PETERSON
■ Alone, single-handed and quite unintentionally, a bright new screen star is changing the tastes of Hollywood.
By the quiet force of her ladylike personality, Grace Kelly, for the moment, at least, has stolen the spotlight from Marilyn Monroe, Rita Hayworth, Ava Gardner and others of a sexy stripe.
Grace has caused the pendulum of popularity to swing away from the pin-up girls. She has set a new standard of beauty and manner that everyone in the movie capital suddenly wants to acquire.
Overnight, producers have stopped searching for busty .beauties. They're trying instead to find girls with die "Grace Kelly quality."
Fashion experts find themselves promoting styles that de-emphasize the bosom and the tight skirt. They're designing clothes that look more pretty than provocative. Following the Grace Kelly trend, the starlets are making the change from the sultry look to the well-scrubbed look. Their tousled, careless, Italian hairstyles are giving way to soft, loose hairdos. And as a badge of success the cashmere sweater is replacing the mink stole.
And not the least of the causes is the popularity of a lovely young actress from Philadelphia.
How has Grace Kelly been able to inspire such an about-face?
Those who study Hollywood trends maintain that the town has long been ready for a change. The swing toward genteel charm, they say, really started with Deborah Kerr and Audrey Hepburn. It was Grace Kelly's phenomenal success, however, combined with her genuine refinement, that really wrought the mild revolution.
Grace, of course, is totally unaware of her pace-setting. "I'm merely being myself," she says. By being herself, she has brought a whole new set of values to the Hollywood scene.
One of the wardrobe girls at Paramount who has worked with Grace on four pictures, says, "She's so nice she doesn't seem like a star. By that I mean that she's undemanding. Most movie actresses get so accustomed to having things done for them — their hair combed, a chair reserved, a wrap delivered — that they expect people to jump at their slightest (Continued on page 88)
To meet New Jersey's Governor Meyner, she wore conservative satin outfit, long gloves.
With Oleg Cassini, still her steady date, she was not embarrassed to appear in same coat, dress, gloves.
And for the Academy Awards, biggest night of her life, she wore the same, much-photographed clothes.
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