Modern Screen (Dec 1954 - Dec 1955)

Record Details:

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W cv Bid0 ^ ^^J^ujo I WONDERFUL NEW EASY-TO-DO PIN-CURL PERMANENT In hairdos, today's look is the soft look, and Procter & Gamble's wonderful new pin-curl home permanent is especially designed to give it to you. A PIN-IT wave is soft and lovely as a pin-curl set, never tight and kinky. PIN-IT is so wonderfully different. There's no strong ammonia odor while you use it or left in your hair afterwards. It's easy on your hair, too, so you can use it more often. And PIN-IT is far easier to give. You can do it all by yourself. Just put your hair up in pin curls and apply PIN-IT's Waving Lotion. Later, rinse and let dry. With self-neutralizing PIN-IT, you get waves and curls where you want them ... no resetting needed ... a permanent and a set in one step. For a wave that looks soft and lovely from the very first day and lasts weeks and weeks— try PIN-IT! $|SO t"d1us t S>1935 p a G BY PROCTER & GAMBLE . . . -§>*A1aJL, QJJJiL Op 0|OUA^ cUaoOWA