Modern Screen (Dec 1954 - Dec 1955)

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PALMOLIVE SOAP CAN GIVE YOU A GETS HIDDEN DIRT THAT ORDINARY CLEANSING METHODS MISS I Dirt left on face after ordinary cleansing! Rub your face hard with a cotton pad after ordinary casual cleansing with any soap or cold cream. You 11 see that you didnt remove deep-down dirt and make-up. "Ordinary -clean" is just superficially clean! Beautifully clean after 60-second 2 , Palmolive facial ! Rub your face the same way after 60-second massage with Palmolive. Pad is still snowy-while! "Palmolive-clean" is deep-down clean. Your skin is free of clinging dirt that casual cleansing misses. CAN WORK SO THOROUGHLY YET SO GENTLY! PALMOLIVE BEAUTY CARE CLEANS CLEANER, CLEANS DEEPER, WITHOUT IRRITATION! Doctors have proved that Palmolive beauty care can give you a cleaner, fresher complexion the very first time you use it ! That's because Palmolive care gets your skin deep-down clean by removing the hidden, clinging dirt that casual methods miss. Here's the easy method: Just massage your face with Palmolive's rich, gentle lather for 60 seconds, morning and night. Rinse and pat dry. It's that simple! But remember . . . only a soap that is truly mild can cleanse thoroughly without leaving your face feeling drawn and uncomfortable. That's why Palmolive's mildness is so important to you. Try mild Palmolive Soap today for new complexion beauty! DOCTORS PROVE PALMOLIVE'S BEAUTY RESULTSI 61