Modern Screen (Jan-Nov 1956)

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AN 20 1956 B 574772 LISTERiNE ANTISEPTIC STOPS BAD BREATH 4 TIMES BETTER THAN ANY TOOTH PASTE Germs are the major cause of bad breath — and no tooth paste kills germs like Listerine . . . instantly, by millions The most common cause of bad breath is the fermentation of proteins which are always present in your mouth. Germs in your mouth attack proteins, cause them to ferment, and bad breath results. So, the more you reduce germs in the mouth, the longer your breath stays sweeter. Listerine Antiseptic kills germs by millions! Listerine Antiseptic kills germs by millions on contact . . . instantly halts the fermentation which they cause. Fifteen minutes after gargling with Listerine, tests showed that germs on tooth, mouth and throat surfaces were reduced up to 96.7%; one hour afterward as much as 80%. That explains why in clinical tests Listerine averaged four times better in stopping bad breath than the tooth pastes it was tested against. Listerine Antiseptic acts on many surfaces You see, tooth paste depends largely on mechanical and masking methods of removing unpleasant mouth odors. But Listerine acts antiseptically on many surfaces . . . the teeth, mouth, throat. It kills disease-producing germs as well as many types of odor-producing germs. No tooth paste offers proof like this of killing germs that cause bad breath. LISTERINE ANTISEPTIC ST WIDELY USED ANTISEPTIC IN THE WORLD