Modern Screen (Jan-Nov 1956)

important message to young women Tampax rests its case on the opinion of doctors, parents and others in a good position to advise. Tampax was invented by a doctor for the welfare of all women. In the past 20 years, Tampax has been used by millions of women. There is no mystery about the product. It consists of highly absorbent, pure surgical cotton in disposable applicators. It prevents odor from forming. Prevents chafing and irritation— the user can't even feel it. When used by active women, it enables them to do everything from swimming to horseback riding — without paying any attention to differences in days of the month. Many women speak of "graduating" to Tampax— implying strongly that it is the most desirable form of sanitary protection available today. Tampax has always felt that when a girl is ready for this product, she will use it— and be happier for it. In the meantime, knowledge of this product is important for every woman. Tampax Incorporated, Palmer, Mass. TONY CURTIS: sweater boy in paris Tony has discovered a new design for living! ■ Clark Gable made the turtleneck sweater famous; now Tony Curtis, sometimes referred to as the Teenager's Clark Gable, has gone him one better. One day he had the inspiration of having a turtleneck sweater made of suede. Now, around the studio when he's not in costume, Tony is a real casual cat, in a comfortable pair of clean denims or jeans. But for the right occasion, nobody gets more sartorial than Tony — who goes in a big way for things like ruffled evening shirts. So Tony descended with his inspiration for a suede turtleneck on the little Universal City tailor who has his shop about two blocks from Universal-International Studio. The tailor, surprised, shrugged his shoulders, said, "Okay," and made two. After that, Tony tossed the sweater jobs into the back of a closet. Deep in the back. He couldn't face what he'd have to go through with certain cronies, and gagsters, around the studio like, say, Jeff Chandler, Rock Hudson and producer Aaron Rosenberg. But packing for Paris to make Trapeze, with Burt Lancaster, Tony came upon the sweaters. He thought, "Well — it's Paris. Why not?" So one morning he put on one of the suedes and sashayed into the Cirque d'Hiver, the famous Winter Circus, for the day's shooting. He didn't shrink selfconsciously; he walked as if making quite certain that chip stayed on his shoulder. Sure enough, the first thing that happened was big, grinning Burt Lancaster demanding, "Where'd you get the threads?" "What," demanded Tony, "is it to you?" making clear he wanted no levity. "Why," said Burt to him meekly, "I think it's the most. I want one just like it." Instead of ribs, Tony kept getting pleas — to divulge the source. A Paris photog snapped a picture of Tony in the sweater. The Paris men's shops began to get requests from customers who, picture in hand, wanted to look like Tony Curtis. One tailoring outfit contacted Tony about manufacturing the item. Tony said, "Porquoi non?" meaning "What have I got to lose?" — and the firm was in business. But Tony is not an ungrateful type guy. To supervise the operation, he arranged for the French concern to bring over the little tailor from Universal City. So, as things stand now, pretty soon there'll be suede turtleneck sweaters, for men, emanating from Paris — not from that usual font of men's fashions, London. Well, if Janet Leigh can go in the dress business, Tony can go in the clothes business, too. Tony's wife really goes — but he manages to keep up with her. When it comes to panicking Paris with a turtleneck, he's even a step ahead of her. And as he said to the man, Porquoi non? —by Helen Gould