Modern Screen (Feb-Dec 1957)

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new MAX FAG TOR CURL CONTROL makes straight hair stay curly ...without permanents... without sticky sprays ^^^^ ow we announce a whole new idea in ^^^k making the curls you love, An idea that makes every hair spray you've ^% ever seen just plain old-fashioned, Spray it on... Comb it through ... Set your curls to stay! Only Max Factor Sof-Set Curl Control, with fabulous Protein Polymist, can be sprayed on first, to go deep down all through the hair, giving it new body, new flexibility, new natural wave tendencies you never knew you had ! And here s a big plus— Protein Polymist not only holds beautiful curls . . .it also gives you lovelier, more lustrous hair. Makes All Other Hair Sprays Old Fashioned! Now for the first time each and every hair holds in place naturally where you want it -just like you'd been born Spray FIRST! Comb it through Arrange in your favorite style . . Change Your Hair To Suit Your Mood CURL CONTROL makes most hair so easy to manage it can be combed into a new style as easily as you change your hat. Curls Even Stubborn Hair Even women who have extremely difficult hair now find that Sof-Set Curl Control lets them re-style their hair often ... in new different ways ... and they need pin-up far less often when they make Curl Control spray-first pin-ups. For extremely resistant hair, Curl Control creates pin-curls that last longer than ever before . . . hold even in damp or humid weather. That's because Curl Control is sprayed on first ! It gets all through the hair before setting and you get that exclusive deep down curls-from-within action that no old-fashioned hair spray could ever get. Comb it through Set pin curls that can last from shampoo to shampoo ! Custom Formulated in Two Types -"Fine" or "Medium" We all know that "fine" hair is much more difficult to control ... but until sprayfirst Curl Control was created nothing could be done to help "fine" hair problems. Now Max Factor creates Curl Control in two formulas ... one for the special needs of hard-to-manage "fine" hair. It's in the smart pink foil container marked "fixe." For all other types of hair from medium to coarse Max Factor makes Sof-Set Curl Control in the "medium" formula, in the plum colored foil container. Obviously, different hair types need different formulas . . . the wrong spray can cause stiffness or stickiness or be too weak to control properly. Get the Max Factor Curl Control made to suit your own hair... at all cosmetic counters. Only SI. 50 for the large sLx ounce size . . . super economy CO'rreMtHT i«7 rr kax factor i Co. size now only SI. 89. 27