Modern Screen (Jan-Dec 1960)

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be ahead in beauty INSTANTLY IMAGINE, beautiful, natural-looking hair color in an instant ... a woman's dream come true! A color rinse that requires no patch or strand tests! ^ That's NOREEN . . . "INSTANT" because 1 jTfc^ '''' there is no waiting for color to develop '^\} ' Jrffr ...a TRUE HAIR RINSE because it adds ^pP* 39c and 69c (plus tax) just the right amount of safe, temporary ^^^^ At cosmetic counters color to beautify all shades of hair, or blend-in scattered gray. Color can be removed only by shampooing. Actually, all hair colorings fade and become dull in a week or so, and should be refreshed after each shampoo. NOREEN gives your hair that lustrous, fresh-looking color instantly . . . without rub-off. Noreen of Denver, distributes Noreen Color Hair Rinse and new Liqui Color, the instant liquid color hair rinse. INSTANT COLOR HAIR RINSE Joan Crawford THAT'S A ■ "I might be a little late for our dinner date tonight," Joan Crawford said as she hurried out the door on her way to the television studio. "I've got a lot of screen tests to take." Her daughter Christina closed the door after her and wondered, ". . . Screen tests?" Her mother, after all, hadn't taken a test in years; she was a proven star. But she, Christina, wasn't proven yet, and if she was going to be on time for her own appointment, she'd better hurry and dress. Her agent had phoned her that she was going to be tested for a leading role. Mother and daughter met again at dinner that evening, star and starlet. After they ordered, Christina said, "Mother, what was that you said this morning about making a lot of screen tests? I thought you didn't bother any more." "Oh no, darling," Joan laughed. "1 was testing the cameramen. I did take a screen test, dozens, but I was looking for the best cameraman." "But tell me, how did your day go? Didn't you have an appointment?" "I did," Christina sighed ruefully. "But I didn't get it." "Why not ?" her mother asked sympathetically. "They said I wasn't the type." "Really? What type were they looking for?" "Well, Mother," Christina giggled, "believe it or not, they wanted a girl who looked like the daughter of a movie star!" — ^^^^^^ fifteen