Modern Screen (Jan-Dec 1960)

Record Details:

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IISTERM ISM BREATH TOOTH PASTE ISM TEETH Germs all over your mouth and throat cause most bad breath. Tooth paste can't even reach most of these germs, let alone kill them. You need a free-flowing liquid antiseptic — Listerine Antiseptic — to do that! LISTERINE KILLS BAD BREATH GERMS TOOTH PASTE DOESN'T EVEN REACH ! Tooth paste reaches only this area around teeth and gums. And no tooth paste is antiseptic. Listerine kills germs as no tooth paste can — on contact, by millions. Listerine is amazingly "wet"more fluid than any tooth paste. Listerine way* kills germs on 4 times more germladen surfaces, stops bad breath hours on end! *See directions on label. E\wy time you brush your teeth, REACH FOR LISTERINE Tune in "The Loretta Young Show" and "Overland Trail" NBC-TV Network