Modern Screen (Jan-Dec 1960)

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New Vicks "Cough Silencer" stops nagging coughs New discovery works in your cough control center . . . without narcotic codeine . . . lets you sleep all night! Did you know that nagging coughs are actually controlled in the brain ... at your Cough Control Center? Congestion and irritation in your throat and chest overexcite, aggravate this Control, make you cough. Until recently, only medicines containing narcotics like codeine could reach this Cough Control Center. But, codeine can have sickening side effects. Can be habit-forming. Now Vicks announces an amazing new cough silencer called Silentium, that works in your Cough Control Center . . . calms, quiets, stops nagging coughs, safely, surely . . . without narcotic codeine. Lets you sleep the whole night through! Get Silentium in two Vicks cough syrups: Improved Vicks Cough Syrup with the wild cherry flavor children love; and for Silentium in extra-strength, new Vicks Formula 44. Buy both, stop nagging coughs! Extra-Strength Formula For Severe Coughs