Modern Screen (Dec 1934 - Nov 1935)

LIVE way beyond your means ... in spirit ! That is the code of the woman whose hours are filled to the brim with happiness, friendships, and love. It is your code for the New Year if you want to develop your personality, and radiate charm and magnetism. A famous woman of many years ago once said, "Only a great beauty can afford to look unhappy." Perhaps you are looking unhappy and worried right now about your Christmas-giving problems. Maybe you're trying to eke out gifts for a difficult Christmas list on an aggravatingly limited budget, and you're finding it hard to be very joyous-spirited about it. Well, so are we all ! I have some gift suggestions, however, that I know will prove both budget and worry savers to you ... so do write me. I don't know of any better way to achieve a lot by giving a little than to give a beauty aid and to put as much wealth of thought and originality into it as you can. There is no greater aid to a woman's inward spirit, to send it soaring upward in joyous confidence, than the knowledge that she is looking her loveliest. It is one of the greatest blessings of modern times that manufacturers of beauty products have given us products that the nickels and dimes and quarters are equal to purchasing. And it should prove an especial blessing around Christmas time, too. Already I can hear you protesting that you don't know the shade of powder or rouge or lipstick that Virginia or Jane or Gertrude should use. Maybe they don't either. That's where the fun and the skill of choosing your gifts comes in. Let's take a few examples of people I know, and perhaps you'll find duplicates of their types among your friends. There's colorless, mousey little Jane, who comes first to my mind when I think of people my fingers simply itch to get at with a satisfying shade of rouge and lipstick. She really needs some sort of a stimulating gift to inspire her to "get out of herself." She needs a bright This year, make your gifts useful ones. And what will give your friends more pleasure than a tastefully selected perfume, a new lipstick or an attractive compact? coral shade of rouge and lipstick instead of the mediumdark shade she wears (her skin is very nice, so she can afford to call attention to its fine texture with vivid make-up) ; and a luscious peach-blossom shade of powder; and I think I'll venture several shades of eyeshadow, too, probably in green and violet, as her eyes are a gray-green. Maybe she'll blossom out like a new person. Then there's Virginia, who has had such heartbreakingly tough sledding this past year, and hasn't been able to keep up on the beauty end of things at all. Think what a complete beauty* kit would mean to her, with creams to smooth away her worry wrinkles, and skin tonic to tone up her pores ; powder the right shade for her freshened skin, and rouge to put the proper bloom in her cheeks. We know of several kits most attractively made up and priced for the Christmas season. You can, of course, assemble your own complete kit, if you prefer, from among the excellent products available in economical sizes, and pack it in a gay Christmas box with a cheery sprig of holly. Whether you've a "Virginia" on your list or not, this makes an acceptable gift to any or all of the feminine contingent you are remembering this year. Incidentally, I'm going to tuck in Virginia's gift kit a small bottle of exciting perfume (maybe a couple of bottles. . . . I've found such alluring perfumes at such really alluring prices). It is a recognized fact that perfume has tremendous power over the mind and emotions. Even a case of the doldrums may be cured by it. What better little "uplift" gift for the spirits than that? Let's see, now, Margie is on my list, too. She works such terribly long hours, and has an apartment to keep spic and span besides. As she aptly describes it, she is "dead on her feet" by the end of the day. I can't think of anything that she would love more than all the accessories for a luxurious, relaxing, soul-revivifying bath; fragrant water softener, lavish {Continued on page 81) Change your beauty code for a Merrier Christmas