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Norma Shearer is the personification of loveliness and good grooming.
Always immaculately dainty and tastefully gowned is Kav Francis.
Try to acquire that just-stepped-out-of-the-bandbox look
DO YOU WANT a formula for loveliness? Do you want a prescription for charm? Step right up then and order yourself a definite working plan for goodgrooming. You're the doctor ! You can be so well-groomed that your loveliness is assured. If you don't believe it, try it. Try it with all the thoroughness of a Joan Crawford or a Norma Shearer, and you'll agree that that doesn't mean any slap-dash, lick-and-a-promise sort of routine.
Let's tear away the mystery from all this glamor business. It is something of a business, you know. Think of the most glamorous women on the screen, and you'll realize they are not the ones with the perfect noses and figures built exactly to scale. They are the ones who have brought skill and determination to bear upon their natural endowments, and have willed themselves to be attractive and admired.
We're really tremendously lucky to belong to this day and age. Men's adoration of beauty and woman's determination to win that adoration has survived through the ages. But
of all ages, this is the most advantageous for beautybuilding. Never has grooming been placed on such a high pedestal . . . never has daintiness and fragrant cleanliness so outweighed the advantages of classical features.
Three of the most glamorous women on the screen 16
By MARY BIDDLE
also qualify as three of the best groomed women. Kay Francis, Gloria Swanson, and Norma Shearer represent three distinctly different types of glamorous feminine charm, but they are each alike in their radiant, immaculately groomed, "just-stepped-out-of-the-bandbox" look. If you don't believe that good-grooming is the best formula for loveliness that ever came your way, study the stars, and you'll be convinced.
You can't start too early. Young girls will grow into much lovelier young women if habits of daintiness are instilled at the start. We talked about manicuring last month, but since that time a clever little manicuring set has been put on the market for "the very young ladies" which seems worthy of calling to your attention right now in connection with this personal grooming business. It is the neatest trick we've seen yet for encouraging children to be particular about their fingernail grooming. Many a discouraged mother who has tried threats and cajoling to put an end to fingernail biting will find this an easy solution to her problem because it appeals to the child's natural pride. The set is packaged in a way that will appeal to a child's imagination, and to her sense of possession, for it will be her "very own" in her very own shade of polish. She won't want to spoil that beautiful shiny polish on her fingernails for anything !