Modern Screen (Dec 1934 - Nov 1935)

MODERN SCREEN Wash hand-knits with IVORY FLAKES/9 URGE THE MAKERS OF MINERVA YARNS at the "top" simply because she made that complex drive her on rather than drag her down. She licked it by proving herself to herself. Now, the trouble with most of you is that you don't have enough confidence in your own ability to do things. And that's what you must acquire. A very famous Hollywood director gave me this advice once. The best way to gain confidence and poise, according to his sincere belief, is to learn to do some one thing exceptionally well. Learn to dance, learn to swim, learn to play tennis, learn to do anything well, and you'll profit by it in the poise you gain. You'll have better command over yourself. Lots of you are self-conscious about your hands and feet. You don't quite know how to handle them gracefully. If you learn to dance or excel in some sport to the extent that you become physically sure of handling yourself, then you won't be self-conscious when you're with other people, or when you enter or leave a room. You won't be hampered by a lack of confidence in your ability to meet a social situation gracefully. JUST as you may have aptitudes for certain sports, you may have aptitudes for certain types of clothes, or a certain type of coiffure. Above all, then, be individual. Why has Gloria Swanson's name always been a synonym in Hollywood for "glamor?" Because she has always been so supremely individual, so entirely herself. She wears exotic clothes that would make Janet Gaynor or Jean Parker look ridiculous. But then she would look just as out of harmony with herself if she affected the demure type dress of Janet Gaynor. If you would have glamor, don't be imitative. Don't try to be a second Garbo or Crawford, or Colbert, or a second anybody. There was a time when every other girl and her sister affected a shoulderlength bob in order to "look like Garbo." Most of them looked like freaks. Regular features are essential if the shoulder-length bob is to prove successful, and generally the arrangement needs a few curls clustering at the nape of the neck in order to insure some softening influence. Be individual. If your hair is thick and lovely, don't have it cut and thinned and plastered down in a flat silhouette. Let its color and texture and abundance mean something in your life. The charming thing about Marion Davies' hair is that it always looks just a wee bit fly-away, as though it were so gloriously alive it just couldn't be bound down with fixed waves and hairpins. (Continued on page 90) 1. TAKE MEASUREMENTS or trace outline of sweater on heavy paper. 2. SQUEEZE LUKEWARM SUDS of pure Ivory Flakes through garment Do not rub, twist or let stretch. 3. RINSE 3 TIMES in lukewarm water of same temperature. Knead out excess moisture in bath towel. 4. DRY FLAT, easing back (or stretching) to original outline. WHEN DRY, appearance is improved by light pressing under damp cloth. Knit one, purl one — when you put a lot of time into knitting a sweater you don't want it to become little-sister's-size after its first washing! Wool is sensitive — it shrinks at the mere mention of rubbing, hot water or an impure soap ! So wash your woolens with respectful care. And be especially sure to use cool suds of Ivory Flakes. Why Ivory Flakes? Well, listen to what the makers of Minerva yarns say: "We feel that Ivory Flakes are safest for fine woolens because Ivory is really pure — protects the natural oils that keep wool soft and springy." Read the washing directions on this page, follow them carefully — and your hand-knits will always stay lovely as new ! IVORY FLAKES 15