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MoNhV mill N I» I 111, s« Uhl'.N i\i
threatened to bo Htiflcd by that monopoly lioM, throii^'h a phaHc of meteoric expansion couijled uitli vinlcnt comju'tition hack a(/ain to monopoly control. It is a movement which in never for one moment basically dcfiected by the unceasing' olijij/ato of ^overnrjient anti-trust actions that enlivens its pro^'ress. Kecently, as in the early years, the cry was raised tliat the bankers anrl bi)^ busin(?HH men who were tending to oust tlic exjxTienccd showmen from tlie control of policy were rnininj^r the industry, and there were hf)fK'H that a new move towards independent production mi^dit break the fetters of m()n()j)oly. Hut to-day the movie world is one of tho major industries of tlie country and the control of its leading' units has been concentrated both dirccliy and indirectly in the hands of tho most powerful tinancial ^tou])s in the United States, if not the capitalist world. To-day the movies are too valuable a prize for the men now in control to relinquish. And the recent changes in executive persomiel to which we have referred indicates that the present rulers have learnt at least part of their lesson. But to-day, as from the first, the imponderal)ilia of box office appeal are the determining element for the industry's })r()sj)erity. Whether the movies will regain their former financial success ultimately depends on whether the Morgans and Rockefellers will find it to their interest in the imceasing change of American life to provide the masses with the t^'pe of pictures that alone will induce them to flock to their cinemas.
October, 1936.
SOURCES OF INFORMATION.
Report on the Motion Picture Industry, National Recovery Administration, Works Materials No. 34, prepared by D. Bertrand, 1936.
B. B. Hampton, History of the Movies, 1931.
International Motion Picture Almanack, 1936/7.
U. Sinclair, Upton Sinclair Presents William Fox, n.d.
Moody's EcoNO^nsT Services.
Standard Statistical Records.
A. Rochester, Rulers of America, 1936.