Moving Picture World (Nov 1917)

Page scan 000757 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov 1917)
Leaf #:
000757
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 23, 2024
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November 24, 1917 THE MOVING PICTURE WORLD 1235 3&2?:'t Wouldn't Scrap-heaps grow into Mountains if everybody adopted every improvement at once? It is lucky for us that sonic people take longer to become convinced than others. For how could we possibly build Simplexes for everybody at once? But the process of conversion is going on, as is shown, for instance, by the table below. A few years ago you could hardly find a Simplex in use by these eastern organizations — and look at them now! Studio, Producer, or Exchange I 0lh" I Simplex Makes Craftsman Film Laboratories, Inc.. Eclipse Film Laboratories Crystal Film Co Blackton Productions Co Vitagraph Paragon Film Corp Solax Co Peerless Film Co Ideal Film Laboratories and Studios. Herbert Brenon Studios Biograph Company Erbograph Company All Star Feature Film Co Artcraft Pictures World Film Corp Selznick Pictures Bussian Art Films Hedwig Laboratories, Inc Sherry Films Urban Spirograph Horsley Studio Inter-Ocean Film Corp Sun Photoplay Cosmofotolilm Co., Inc Universal Film Mfg. Co., N. Y. Office. Ivan Film Productions, Inc Steiner Films Allen Film Co Metro Pictures Corp Uncle Sam Films , Select Films Myers & Weil American Film Laboratories, Inc.. Highgrade Films Commercial Slide and Film Service. Eclair Studio Educational Films Corp. of America Prizma, Inc Charter Features N. J. Metro Film Service Unicorn Films Lloyds Film Storage Corp Fox Film Corp., N. Y. Office Exclusive Features, Inc Carried forward. 2 4 2 2 3 9 4 1 1 1 2 2 1 2 2 2 1 1 1 1 1 2 2 2 2 1 1 4 1 1 2 2 1 1 2 2 2 2 2 1 2 4 1 85 10 Studio, Producer, or Exchange I •• I 0,h" Simple. I Mak„ Carried forward I 85 International Film Service Export and Import Film Co Hepwich Films Pathe Exchange, Inc., 1000 Broadway. Balboa Amusement Producing Co... Benowned Pictures, Inc Bluebird Photo-Plays, Inc Hamilton Motion Picture Serv. Corp. Public Projection Booms J. B. Miles Projection Boom Kineticartoon Corp Leggett-Gruen Paramount Pictures Corporation. . . . C. L. Chester, Inc Clinical Film Service Co., Inc Goldwyn Pictures Corp Pathe Exch., Inc., Projection Booms. Cardinal Film Co. (Joan the Woman) Ince Pictures Corp. (Civilization) Wark Producing Corp. (D.W.Griffith) Technicolor Motion Picture Corp. . . . General Film Co Jesse L. Lasky Feature Play Co Famous Players Film Co Paramount Pictures Corp Triangle Film Corp., Offices Beselcr Educational Film Co Artfdni Studio Vitagraph Studios Benfax American Correspondent Film Go. . Equitable Motion Picture Corp Bolfe Studios Metro Pictures Corp., Studio Palisade Film Studio Fox Studio Triangle Studio Goldwyn Studio Universal Film Corp., Studio V. L. S. E Submarine Film Corp Bex Film Laboratories Grand Total 278 | 37 15 42 12 24 43 12 1 2 2 1 2 2 1 1 1 1 1 1 1 2 1 2 6 2 1 10 2 2 2 2 2 Simplexes, over 88 per cent. All other makes, less than 12 per cent. This evidence bears out what we told you last week: that three out of every four Simplexes sold take the place of other makes. If the Simplex has not yet replaced yours — NOW is a good time ThePrecisionMa™e(p.Inc. 317 East 34th: St NewYork 1 ■■ II U I ' In Answering Advertisements, P'esse MenUon the MOVING PICTURE WORLD.