Moving Picture World (Jun 1919)

Page scan 000227 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000227
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 23, 2024
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June 14, 1919 THE MOVING PICTURE WORLD 1599 NewYorkCity kl ^^B^ Los Angeles TO THE TRADE In 'the selection of the above insignia as my trade-mark I have been governed by a desire to "make it mean something more than merely the necessary stamp for commercial protection. I want this trade-mark to represent the collective signature of myself and organization as affixed to a guarantee. A guarantee that the production so marked has attained or surpassed the. standard set by ''Rebecca of Sunnybrook Farm' ' , '' Stella Maris ' ■ , ''M'Liss*', ''The Unpardonable Sin' ■ , and ' 'Daddy Long Legs.. ' ' In the past it has been the custom of producing organizations to carelessly and indiscriminately place their trade=mark on productions whether good, bad or indifferent. Such practice has caused the average trade=mark to mean nothing to the exhibitor or public insofar as quality is concerned. This latter condition is the very thing I want to avoid and in order to establish and conserve the integrity of the above trade-mark it will be my policy not to release any production falling below the aforementioned standard. "7h*JJI(3. JOJL Marshall Neilan Productions Releasing through Capitol Theatre Building The First National Exhibitors NewYorkCity Circuit, Incorporated