Moving Picture World (Jun 1919)

Page scan 000230 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000230
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 23, 2024
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1602 THE MOVING PICTURE WORLD June 14, 1919 A Message About ADVERTISING FROM THE U. S. Department of Labor ™^™^^"n™«^* IF you are not advertising, then advertise, because it saves money for you and it reduces the price to „ the consumer. Advertising prevents profiteering. It insures honest profits and makes them permanent. The message of the U. S. Department of Labor to merchants and manufacturers and to all progressive American business men is to advertise. Tell the public about your goods. The consumer has plenty of money. He is willing to spend it, and we want him to spend it on American-made products. The easiest, quickest, and most economical way in which this can be accomplished is by advertising. Start your campaign right now. U. S. DEPARTMENT OF LABOR ROGER W. BABSON, Director General Information and Education Service W. B. WILSON, Secretary *• *►