Moving Picture World (Jun 1919)

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000231
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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June 14, 1919 THE MOVING PICTURE WORLD 1603 Right now is the time to keep American-made products to the front. Advertise what you have to sell. Through advertising you extend and strengthen your own business and greatly help to increase American manufacturing. The exhibitor is in constant need of equipment and accessories. He wants to know what the markets present, and reads the trade paper advertisements for this information, because he has learned from experience to buy advertised goods if he wants reliable and good goods. As a medium for advertising to the moving picture industry, we would like to say for the MOVING PICTURE WORLD it has what every conservative and experienced buyer of advertising space requires of a publication-QUALITY CIRCULATION, plus quantity. The net paid weekly circulation of the WORLD is much larger than the entire edition of any other paper in the moving picture business. When you consider this (and it is true) you will agree that advertising in the MOVING PICTURE WORLD is the best buy you can make.