Moving Picture World (Jun 1919)

1676 THE MOVING PICTURE WORLD June 14, 1919 No, the Ash Can Doesn't Contain the Ashes of a Dead Love. Bert Lytell, in his circus Metro. "One-Thing-at-a-Time O'Day," believes safety first, but the bearded lady whom he embraces doesn't believe in the principle as applied to safety razors first. Goldwyn Starts Summer Drive on Extra Productions WITH the summer season well under way the sales forces of Goldwyn Distributing Corporation are launching a determined campaign to establish new booking records on the successful extra productions released by the organization. Goldwyn's Service Department, working in co-operation with the Goldwyn resident managers throughout the country, has collected data and reports from exhibitors, showing the long runs and special exploitation which have been given the extras by large and small showmen everywhere. "The Eternal Magdalene," a powerful dramatization of Robert H. McLaughlin's stage success, leads off in the summer drive for more bookings. A carefully planned, direct-mail campaign, giving exhibitors' own reports on the worth of this production, is now in execution in the Goldwyn exchanges. New pointers on exploitation, collected from the campaigns and specimen newspaper advertisements submitted by exhibitors, are included in the campaign. "The Border Legion," Zane Grey's melodrama of the West, is also the center of energetic sales effort. Other extras are "Eyes of Truth," an Oriental drama with Lady Tsen Mei; Rex Beach's "Heart of the Sunset;" "For the Freedom of the World;" "The Manx Man," and the Selexart Trio of Extras comprising "Honor's Cross," "Social Ambition" and "Blue Blood." views of this picturesque Bohemian quarter. All the interior sets for the Montmartre scenes have been erected at the Capellani Studio in Fort Lee under the personal supervision of Mr. Capellani and Mr. Mennessier. The largest of these interior sets is a reproduction of a Montmartre cabaret. The action filmed in this set is of a spectacular nature and brings together a curious mixture of types — sensuous Parision ne grisettes, wiley Apaches, roistering and unconventional gayety of night life in a Montmartre cabaret. "The Gutter" is adapted from "Le Ruisseau." a successful French stage play from the pen of Pierre Wolff, the noted French playwright and novelist. Heading Miss Cassinelli's supporting company is Vincent Serrano, and included in the cast are Franklyn Farnum, Marie Chambers, Helen Lowell, Paul Doucet, May Hopkins and Albert Roccardi. Capellani Reports Rapid Progress on "The Gutter" RAPID progress is being made by Director Alber,t Capellani in the filming of Dolores Cassinelli's initial starring vehicle for the Albert Capellani Production, Inc., temporarily titled "The Gutter" and it is expected that the coming week will find the production ready for final cutting and titling. The office of the Capellani Productions has just received from France about 400 feet of negative taken in the Montmartre district of Paris and showing exterior Iowa Exhibitor Holds a Harold Lloyd Comedy Week THE Harold Lloyd comedies, after having become firmly established in the big cities, are now meeting with a rapidly widening appreciation in the smaller centers. Walter F. Davis, manager of the Herrold Theatre, Herrold, Iowa, recently put on a "Harold Lloyd" week and reports, even at that, his patrons did not seem to get enough of it. W. W. Freeman, manager of the Imperial Theatre, Great Falls, Mont., after laughing heartily over the first of his comedy showings, wrote: "We are willing to pay more for good comedies such as Harold Lloyd appears in. Every last man, woman and child hereabouts has just gone nutty over him." And in Charleroi, Pa., where Michael Rosenbloom is manager of the Majestic Theatre, is another Lloyd follower, who declares that, as a curative, Harold has certain overwhelming advantages beyond the doctors; and that, as a matter of fact, even the doctors themselves, take the Lloyd cure. Universal City Actively Producing New Pictures WITH the Broadway office of Universal hitting the 100 per cent, efficiency mark, and the entire Universal sales force marking up records daily, in view of the celebration month, the entire staff of players, directors, writers and cameramen of Universal City, Cal., have joined in the efficiency spirit and are busy on new productions or completing others. Allen Holubar and Jack Ford have practically completed their latest productions. Holubar is now filming the latter parts of Dorothy Phillips' picture "The Right to Happiness." Ford has about completed "A Man of Peace," in which Harry Carey is starred. Peggy Pearce is in the leading female role in this Carey production. William S. Campbell, the Universal comedy animal producer, has resumed work on the two reel comedy which is being produced under the title of "Wild Lions and Loose Bandits." At an outlay of several thousand dollars a complete Turolean village was erected at Universal City for a setting in Eric Von Stroheim's premier screen play, "The Pinnacle." Marie Walcamp, having completed the serial "The Red Glove," left with her director and a calvacade of cowpunchers, for Sonora, Cal. This locale will be used for the settings of a number of the Tempest Cody series of two reel Western dramas to be made by Miss Walcamp. Pete Morrison, Universal's Western star, is at present working on a Western drama written by William Pigott. It is called "A Fortune at Stake." Al Santell is directing the new Neal Burns and Josephine Hill comedy titled "Babies is Babies." A sextette of infants are used in the production, three Caucasians, two pickaninnies, and one slant eyed Japanese babe. Eddie Lyons and Lee Moran have just completed "Heart Troubles," and have starter work on "Watch Your Step, Children." "An Innocent Adventuress" Is Vivian Martin's Latest A UNIQUE plot is promised in "An Innocent Adventuress," Vivian Martin's new Paramount picture, which is released June 8. The story was written by a newcomer to screen literature, Clara G. Kennedy, who also did the continuity. This is Miss Kennedy's first attempt to write for the screen. Robert G. Vignola directed. Miss Martin plays a kind-hearted young girl who, to save friends of hers from what she thinks is bad news, steals a letter from their mailbox. Later she learns that theft of mail is felony, and she instantly thinks she is suspected. Lloyd Hughes has the leading male role, that of the young crook. Others in the cast are Edythe Chapman, Gertrude Norman, Jane Wolff, Tom D. Bates, Hal Clements, James Farley and Spottiswoods Aitken. In this photoplay patrons will have an opportunity to see some of the most remarkable animal acting ever transferred to the screen. Togo, a dog with astonishing intelligence, makes his Paramount debut and he has one of the biggest rolea in the play. Cutting: New Minter Picture. "Yvonne from Paris," the story of a French dancer, by Joseph Franklin Poland, in which Mary Miles Minter soon will be presented by the American, has undergone its second cutting and is almost down to footage, according to reports from Santa Barbara. The film is on the list of "Flying A" releases for July.