Moving Picture World (Jun 1919)

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000539
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 23, 2024
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June 28, 1919 THE MOVING PICTURE WORLD 1867 Capacity Capacity — on serial nights is the dream of every exhibitor. Capacity on matinees is even a bigger achievement. Both can be attained with the Universal's latest serial "ELMO THE MIGHTY," featuring the great ELMO LINCOLN, celebrated star of "TARZAN OF THE APES," and "THE KAISER, THE BEAST OF BERLIN," backed by the drawing power of popular Grace Cunard and big cast. A copy of the big new advertising campaign book shows you how to pack your house and keep the crowds in line for 18 weeks. Get a copy of this new book from any Universal Exchange and read it from cover to cover. Here's a brand new type of story, brand new type of serial star and brand new action in thrills and sensations. See as many episodes as your exchange has ready to project for you. That's the answer to your booking and financial success. ACT NOW ! ! ! "ELMO «• MIGHTY" CAST INCLUDING GRACE CUNARD SEVENTH ANNIVERSARY