Motion Picture Classic (1923, 1924, 1926)

PREFERRED PICTURES Bringing Great Books and Plays to Life IN the back of your mind linger the memories of mighty deeds and throbbing loves — the things that make up great books and great plays. Upon such stories are Preferred Pictures built. The men who founded Preferred Pictures believe that no photoplay can give the maximum of entertainment; no star, no cast, can put forth the best that is in them, unless the story is right. You received the first Preferred Pictures and proclaimed them a success. Now comes "THE VIRGINIAN," a Tom Forman Production, made from the immortal novel and play. Under the spell of color, action and setting such as only the moving picture makes possible— you can live it yourself with Trampas, with Molly, Steve and "The Virginian," the greatest western character ever given to literature. Kenneth Harlan heads the Preferred Cast, which includes such noted actors as Florence Vidor, Russell Simpson, Pat O'Malley and Raymond Hatton. Preferred Pictures are shown in your city. Call up your favorite theatre and ask "When?" Distributed b\ PREFERRED PICTURES 'Produced by B. P. SCHULBERG Coming "The Virginian" from the play and novel by OwenWister and Kirke La Shelle April Showers" by Hope Loring and Louis D. Lighton. * "Maytime" from the play by Rida Johnson Young. "The Boomerang" from the play by WinchellSmithandVictorMapes "White Man" from the novel by George Agnew Chamberlain. "Poisoned Paradise" from the novel by Robert W., Service. "When a Woman Reaches Forty" by Royal A. Baker. "The Mansion of Aching Hearts" by Harry Von Tiber and Arthur J. Lamb. "The Breath of Scandal" from the novel by Edwin Balraer. "The First Year" from the play by Frank Craven. "TheTriflers" from the novel by Frederick Orin Bartlett. "Faint Perfume" from the novel by Zona Gale. "My Lady's Lips" by Olga Printilau. aHpjV SHOWING "The Broken Wing" "Mothers in-Law" "Daughters of the Rich" "The Girl Who Came Back" "Are You a Failure?" "Poor Men's Wives" "The Hero" "Thorns and Orange Blossoms" 'Shadows" Rich Men's Wives" PREFERRED AL LICHTMAN, ^President PICTURES CORP. 1650 Broadway, New York passionate and patient artist-soul. But in the movies one does not look for the passionate and patient artist-soul in a stout Jewish lady of forty summers. It is preposterous. Out of no slim Adonis came the full notes of Caruso . . . but in the movies . . . p's's't ! Anyone knows that in the movies art, Art, mesdames and sires, is accompanied by slim, desirous bodies, pickfordian curls and nitanaldian thighs, come-hither eyes, and sixteen fruitful summers. And where, in Vera Gordon, were the vanished sixteen summers? Where, even, were the come-hither eyes?" Ah, no, ah, no, to the directors, ever searching, ever seeking for the Great in Art, Vera Gordon was what she might still be to any casual passerby, a stoutish Jewish lady asking for a part in pictures, pictures, if you please ! And so Mrs. Gordon had all she could do to get by the keeper of the gate, let alone into the rarefied atmosphere of the Casting Director's official sanctum. And thus, bearing her gift within her, guarding it, preserving it with the frankincense and myrrh of domesticity and child-bearing and anxiety. Vera Gordon watched the long, lean years go by. In Russia, when she was thirteen, she had played a great mother-role, in the Hebrew tongue. Played it so' realistically, with such force and veracity, that the governor of the town or province, or whatever you call 'em. issued an order that she should be allowed to play in the theaters when she chose, an exceptional honor to befall a woman in Russia. Later, she married and came to Canada, and then followed the record of the years between the then and now. They haven't embittered Vera Gordon. If she has a slight contempt for "the men higher up." who mostly dont belong up, it is lost and absorbed by her passionate pity and love for the great mass of the people, the poor people, whose every day is struggle and whose every night a new and sad defeat. "I know their needs so well, so very well." spoke Vera Gordon softly and with inescapable understanding. This is beinsr what a novelist called his novel. "The Mother of All Living." This is the spirit that has shone forth and given Vera Gordon at long last her "place in the sun." (Highly)