Motion Picture Classic (1923, 1924, 1926)

flrftf^S SPIRIN SAY " BAYER" when you buy. Insist! Unless you see the "Bayer Cross" on tablets, you are not getting the genuine Bayer product prescribed by physicians over 23 years and proved safe by millions for fc«je* &&**•• WKE Colds Toothache Neuritis Headache Rheumatism Lumbago Neuralgia Pain, Pain Accept only "Bayer" package which contains proper directions. Handy "Bayer" boxes of 12 tablets — Also bottles of 24 and 100 — Druggists. Aspirin Is the trade mark of Bayer Manufacture of Monoaceticacidester of Sallcyllcaeid A New Perfume As a lover of rare perfumes, you will be charmed by the indescribable fragrance of Kieger's new creation — Honolulu Bouquet Perfume $1.00 per oz. Toilet water, 4 02. $1.00. Talcum, 26c. At druggists or department stores. Send 26c (silver or stamps )for generous , trial bottle. Made by the originator of — ly« -**m *coi«Tnt» PE R F^JEtTOimAvATEII Flower Drops is the most exquisite perfume ever produced. Made without alcohol. Bottle with long glass stopper, containing enough for6 months, Lilac or Crabapplc $1.60; Lily I of the Valley, Rose or Violet $2.00. At druggists or by mail. Send 20c stamps for I miniature bottle. Send $1.00 for Souvenir Box of five 1 26c Dottles— 5 different odors. [ttvlRititT&CoASincelgTtl 172 FirttSL, San Francisco Send 25* for Trial Bottle Standard Spanish ARMY Used by French During World War Buy direct front sol* 0. S. importers and SAVE h on this Genuine Astra automatic Your chance to have the finest European pistol — the equal of any similar American gun — at about % the price. Order direct at these special prices. «p7.75 25 calibre — 7 shot — C. O. Q. Automatic. 8 . 96 25 calibre — 7 shot — Astra Automatic. 9 . 95 25 calibre Astra with triple safety. 10.96 32 calibre — 10 shot Astra, extra magazine. 16.96 32-20 and 38 cal. swing-out cyl. revolvers. We guarantee every gun against defective workmanship: brand new; of Drop Forged Steel Throughout. Before buying any weapon INSIST on this guarantee. SEND NO MONEY unless you wish. State model desired — pay postman on delivery plus postage. Satisfaction guaranteed or money refunded. Write for new firearms catalogue. CALIFORNIA TRADING CO. Dept. 910, Terminal Bldg., Lo» Angelei, Cal. Buy Today 10 Months to Pay SPECIAL PRICE $57^ SO Seven perfectly cut, blue white Diamonds are so closely set in Platinum, and so exquisite is the workmanship that the solitaire resemblance is actually startling. Looks like a large single Diamond. Don't send us a penny — we'll send the Ring without one penny in advance. If satisfied, pay $2.00, then send the balance in ten months, $5.50 a month. If not satisfied, return. FREE m De Luxe Diamond Boo!1; RhowinR over 2.000 Barjralna in D<amonds, Watches andjewelry ten monthsto pay . n everything. Write to Dopt.493-R. THE HOUSE OF QUALITY W ^_ CAPITAL * I.OOO.OOO. — ^m LW-SWEET INC 1650-1660 BROADWAY, NEW YORK. have constantly developed about him, he has been quick to maneuver himself into positions of advantage, and his last, his ablest move, brought him that saving grace which — for simplicity's sake — is known as Will H. Mays. This was a Machiavellian stroke, but its true inwardness seems to be understood only in Wall Street financial circles where they have followed the growth of the picture business to its present apex, where they remember best the exact manner in which the foundations of this pyramid were laid down in 1913, '14 and '15. Thereabouts the General Film Company's hold on the basic patents was loosened. Distributing and producing companies sprang up : Mutual. Universal, Film Exchanges of America, Triangle, Metro, and finally Paramount. Able men took charge of them : Carl Laemmle, P. A. Powers, R. H. Cochrane, H. E. Aitken, R. A. Rowland, and finally the combination that included under the Paramount banner such men as Zukor, W. W. Hodkinson, Jesse L. Lasky, J. D. Williams, Arthur' Friend, B. P. Schulberg, and Al Lichtman. But what, you will ask, was this all about. Some flooded pipe-line must have poured rich, streaming gold into so great a body of activity. It did. The stream grew to a river when shows were provided worth a quarter, half a dollar, a dollar, even two dollars. Nickels and dimes were all that was asked before. Shows had been short then. Half an hour of time, two thousand feet of film. It was argued that the public would not stand for anything longer, that eyes couldn't stand the strain. One-reelers and two-reelers had been supplied by the General Film Company at the rate of sixty reels a week. Universal broke in with a thirty-two-reel program, Mutual with twenty-eight, Film Exchanges with an inconsiderable eight to twelve. All these were short subjects, but before the war change was in sight. George Kleine, the Republican politician from Chicago, was to import from Italy a picture called "Julius Caesar" and pack those anxious to see it into a Broadway theater. "Quo Vadis," "Cabiria," other? followed, but, even before this, exhibitors clamoring for something to keep the crowds coming had seized on such few five-reel features as were offered and promptly raised their prices for "feature days." Soon it was evident that the publicwaited for "feature days," and willingly paid a quarter for the better show. The five-cent days were over. . . (Eighty-two)