Motion Picture Classic (1923, 1924, 1926)

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Into the attic FEW youngsters to-day ever saw a horsehair sofa. They wouldn't know what to do with a fire taper, carpet stretcher, or coal-oil lamp. They couldn't braid rags into a rug, or wind yarn without tangling. But they know the how and why of typewriters, phonographs, telephones, automobiles; what happens when a push of the button gives light, or a kodak's flash fixes their image on paper. Their education is as modern as the advertisements they see. They have no more use for the lamp and chimney of yesterday than you for the wick and tallow of the day before. Advertisements induce such progress. They urge wide use that means improvement. They help you lift the out-of-date into the attic — rid you of the water buckets and soap kettles of slavedom. They bring late improvements within your reach. Read the advertisements regularly. Keep alert to the new. Without advertising, you would never know a product's worth until you had bought' it (Ninety-one)