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of the CINEMA
A Wave of Revivals is on-Revivals of Worth-While Pictures, Which Are Being Shown With New Impressionistic Ideas. The Public Taste is Changing— It Demands Intelligence and Quality in Its Films
Symon Gould is the main spring of the International Film Arts Guild — which caters to the best in the picture field. It is his purpose to establish the little cinema movement in a score of cities
with him masterpieces of ihe past, or box-office flop-, or foreign films of ijreat beauty which might never otherwise see the
for really tine pictures which arc not box office attractions on a large
scald and that there is a special public for such things. It i slow work
because we lia\e to educate more of the general Olovie-going public into going out of their way to view these tine things.
"However, results in the first year have been surprisingly good. Beyond our hopes. We have arrived, and now we are going to expand. Prominent Writers, painters, musicians, hlm-executivcs came to our programs.
Society people came Son I our subscription evenings had to be repeated because of the overHow."
"How are you going to expand unless you have a distributing system," I asked. I was thinking of how many well-intentioned ventures of this kind drop into the red-ink side of the edger. Motion pictures COSt SO (Continued on fa.
light here were it not for the Film Arts Guild. Gould is a little man with horn-rimmed spectacles, but big with ideas for livening up the motion pictures. His Film Guild has the charming little Cameo Theater which seats only five hundred. Here among the screaming electric signs of Broadway by night the Msserby, drawn by the magic name of Lubitsch or Stroheim or Griffith, may turn in for a quiet hour with some enduringly beautiful work of the screen. "The Last Laugh," "The Marriage Circle," "The Miracle Man" and many other immortal works which I have tried to call back to the mind of readers of Classic is outstanding achievements of this new art live again. How absurd that such things should lie rolled up on shelves in dusty storehouses !
The Public Must Be Educated
f have realized from the beginning," Gould said to
me. "that our growth would have to be slow and
gradual. I have felt all along that there was a place
The scene in the center of the page is taken from "The Waxworks," the highly impressionistic German film which has created a sensation wherever shown. On the right is another study of Helga Thomas, the German star, enacting the title-role of "Cinderella" in the Ufa production of that name
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