Motion Picture News (Apr - Jun 1927)

.1/(7V IS. 1927 18/.7 Chicago Theatre Inaugurates New Stage Policy ASCllKIJ nix'UTlIKlfS recently llirew (il)eii tlie doors of their mnpnitieeiit new ;5,.'iOU-seat theatre, tlie Sheridan, at Sheridan Koad and Irvin"^ Park Boulevard, Chicago. In this theatrt' the arehiteets have ereated one of the most beautiful houses in Chicago, both externally and internally. The e.xterior is in Greeo-Roman architecture style where the columns and handsome beams are used in eombinalion of lintels and arches. Features of the lobby are the two huge staircases located on either side which lead to the impressive foyer of loges and balcony. Pictures by well known French artists adorn the walls and the furnishings, draperies and tapestries are also all imported. The auditorium itself is featured by the proscenium with its unique treatment which sweeps to the dome of vivid colors overhead. The stage is of large size and every modern device lias been installed. The opening of the Sheridan inaugurates a new stage policy in Chicago, a complete musical comedy with a New York cast holding the stage of the new theatre, the tirst otTering being entitled, "Sally." The production was staged by Frank ^f. Rainger, head of the Ascher production staff, and a large chorus jjrovided a feast for the eyes of patrons. Edmund Fitch, noted organist, is at the console of tlu' new Wurlitzer organ, and Koy .McMullen, a veteran in Ascher service, is in charge of the house. Ascher Brothers are among the pioneers to the motion pi(!ture theatre business and have operated houses in Chicago continuously for twenty years, since the opening of their first house, the Little President, one of Chicago's early nickelodeons. During this jieriod, their chain has steadily expanded until, with the addition of the Sheridan, Ascher Brothers are now operating seventeen fine motion picture houses in Chicago. Marr and Golton Or^an Go. Report Installations The Marr & Colton Organ Company have reported new sales and installations of their instruments to the following: A new five-manual organ for Messrs. Fenyvessy's new three million dollar theatre, Rochester, X. Y. ; a special organ, recently installed for broadcasting use by the ^Visconsin News studio over station WSOE, and another new Marr & Colton instrument for Harry Schwartz's new Admiral Theatre, West Lawrence Avenue, Chicago. The latter will also broadcast a program of organ music over station \VBBM from 6:20 to 7:00 Eastern time. New Projection Screen Installed In Koxy A new fjrojection ';crccri has been in stalled in the Hoxy Theatre. This screen is manufactured by the Royal Projection Screen Comiiany, Broftklyn, X. Y., and is of a glass beaded surface. The beads u.sed for this surface /ire beiiiL' imported from Germany. It is pointed out liv iiic)-~i responsible for the installation of the Royal screen in the Roxy that this screen apparently gives great dejjth to j)ictures, a depth that verges on stereoscopic efTects. Through the use of this screen the projection department of the Roxy theatre predicts that the current required for the projection arcs will be reduced by onethird. Be^in Itrection of New Woodstock Theatre Work has been started on the new Woodstock Theatre at Woodstock, Illinois, which is being erected by J. C. Miller, owner of the present theatre in that city. Elmer F. Behrns is the architect. The new house will have a seating capacity of nine hundred and eighty and it is said, will cost about $00,000. The auditorium is designed in ^loorish architecture and will be illuminated through ornamental grills on the side walls. The exterior is in Spanish type of architecture. Diamond Flasher Buttons DIAMOND FLASHER BUTTON. slipped into any lamp socket, flashe' the linlit. 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Pantages Theater San Francisco, Calif. -^^tfi i»m» L mmi. ii ^B iipiifflfe ^n ^^^^^l^g^^tt^Jl^^lf ^^^aMia^l^mi " ]t^^it0„^w7^iSM •^ -i '— ^-5ni^ (leiieralylppliance (prpordtion Licensed under SHOENBERG-SCHON Laboratories 120 Eighth St. San Francisco, California K.xport Representatives PARKER. PEEBLES & KXOX, Inc. 44 \Vliitehall St. New York City. N. Y.