Motion Picture News (Apr - Jun 1927)

Page scan 0001243 from Motion Picture News

Record Details:

Title:
Motion Picture News
Date:
Apr - Jun 1927
Publisher:
New York, Motion Picture News
Volume:
Motion Picture News (Apr - Jun 1927)
Leaf #:
0001243
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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SHORT TALKS ON SI lOK 1 FliATURItS --An E>'e Opener Here's an eye opener for you. Go over your booking records for the last year and total up the number of reels of film you have played in the longer features. Then get the total number of reels made up of the short features you have played. Then compare the amount of money you have spent advertising those short feature reels with the amount you have put into advertising the long features. If you are the average exhibitor, I'll bet these comparisons will be a surprise to you. Are you being fair to yourself in helping your short features to bring patrons to your box-office? Those figures will tell! Educational Pictures are not only made to be the finest short features you can show your patrons, but they are backed up v^ith consistent national exploitation and magazine advertising. They are making money for 13,000 exhibitors right now. But they'll make more money for you if you'll tie up this national advertising to your own box-office with adequate local exploitation. EDUCATIONAL FILM EXCHANGES, INC. President IVIeinb«r, Motion Picture Producers and Distributors of America, Inc. WILL H. HAYS, President