Motion Picture News (Apr - Jun 1927)

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It keeps theatres CROWDED At last, a sure shot attendance builder for the summer months, at a price every exhibitor can pay. Does everything a more expensive cooling system can do — and at an unbelievably low price. The device is the quiet Lakeside Cooler and Ventilator— an amazing invention. Nothing like it on the market for the money. A size that will keep your theatre delightfully fresh and cool during the most stifling weather is offered, ready for easy installation on remarkably easy terms. £| A little a day for one year and it's paid for Successful exhibitors consider cooling and ventilating as business insurance not expense. And the quiet Lakeside has no competition on that basis. Set aside a small sum a day and in one year the size you require is paid for. It will keep on giving dependable service for year after year. It's unreservedly guaranteed. All metal construction. \%e Sb^iet,Jow Cost Leading engineers endorse it highly Nobody can offer you a cooling system at quiet Lakeside low prices that equals the quiet Lakeside for efficiency. With its low speed motor, S K F ball bearings and Tex-rope drive you have to strain your ears to hear it running. Engineers say that this feature plus its special improved method of deflecting air without drafts puts the quiet Lakeside in a class by itself. All the air that the quiet Lakeside takes in is circulated through the theatre — -none stays in the drum. Reserve one now — mail the coupon — no obligation At these prices we expect to be oversold before the summer half starts. If you want to make sure of getting a quiet Lakeside, mail the coupon and it will act as a reservation order without obligating you to buy. Remember your theatre needs ventilation all year as well as cooling ventilation in hot weather. Your quiet Lakeside circulates fresh warm air as efficiently as fresh cool air — meets ventilating requirements of all health boards. Take a real step in the direction of net profit protection. Clip coupon now while it's before you. I mkeside %ejast Word in Cooling &yentilating IT'S CERTIFIED" THIS BRINGS INFORMATION LAKESIDE VENTILATING CO., Dept M. P. HenuansviUe, Mich. Without obligation, please send further information about the quiet Lakeside. Our theatre has a seating capacity of_ Balcony? Narne^ Address