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June 2 i . 19 27
MOTION PICTURE N E \V S
19
Lighting Control
:W1U
the Talisman
of profits
SOFTLY falling, smoothly fading light makes a big difference in program presentation. Therein lies your chance to establish preference for your theater— to make it the talked -of recreation center of the community.
Beautiful lighting effects — so easily produced with C-H "Simplicity" Dimmers — help your patrons forget the cares of everj'day. They leave your theater rested — satisfied — resolving to come again.
Superior design make C-H "Simplicity'" Dimmers almost the universal selection of discriminating managers. Such features as low ratio rack and pinion drive, eliminating back-lash — 110 distinct steps of contact from full brilliancy to black out assuring smooth fading and crescendo of light without a trace of flicker. Every desired color blend is produced with ease. C-H Dimmers don't overheat or burn-out — installations have been in continuous service for over 20 years.
C-H Dimmers are adaptable to every theater — regardless of size. Ask your architects or electrical contractor about them. Get an estimate of the cost. You will find it surprisingly low.
The new booklet, "Illumination Control for the Modern Theater" and cost estimate form sent on request. Shall ne mail you a copy, now?
The CUTLER-HAMMER Mfg. Co.
Pioneer Manufacturers of Electric Control Apparatus
1268 St. Paul Avenue Milwaukee, Wisconsin
The C'H Book, "Illumination Control for the Modern Theater" explains all details — lists by name and address over 800 theaters using C-H Dimmers, including most of the largest, newest and best -^points your wuy to steadier patronage and consistent profits. Write for ynur copy.
CUTLER^HAMMER
fPerfecf Illumination Controljhr the 'Modem ^Theater